Item numbers play an important role in e-commerce sales, especially on the Ozon platform. It is the product identification code in the seller’s accounting system and plays a key role in the uniqueness and management of products. This article will introduce the requirements for item numbers and how to manage item numbers on the Ozon platform.
1. Item number requirements.
It is crucial that the item number must be unique among the items in the seller’s personal center. If multiple items share the same item number, these items will not be successfully created. To ensure the uniqueness of the item number, sellers can adopt the following strategies:
Size and color differentiation: If the seller sells products in multiple colors or sizes, you can add distinguishing attributes to the end of the item number. For example, for products of different sizes, you can add size information to the item number, such as “SMAL_42”, “SMAL_44”, “SMAL_46”. For products of different colors, you can include color information in the item number, such as “13789530_black”, “13789530_red”, “13789530_green”. In this way, sellers can ensure that each product has a unique item number.
View the item number in the personal center: Sellers can view the item number in the Ozon personal center at any time. Here are two ways:
Go to the page Products and Prices → Product List and find the product in the total list. The item number will be displayed in the “Item Number” column to help sellers quickly identify the unique identification of each product.
Open the product card and enter the edit mode. Sellers can manage the item number in the “Item Number” column in the XLS template. This is a required item. Make sure the seller enters the correct item number information here.
2. The importance of managing item numbers.
Managing item numbers is crucial to successfully selling products on the Ozon platform. Here are a few key reasons to manage item numbers:
Uniqueness guarantee: Ozon requires that item numbers are unique among the products in the personal center. By managing item numbers, sellers can ensure that there is no confusion between different products and help buyers accurately identify and select the desired products.
Inventory management: Item numbers also play an important role in inventory management. With unique item numbers, sellers can more easily track inventory levels of different products, ensure timely replenishment, and avoid out-of-stock and unsalable products.
Order processing: Unique item numbers can simplify the order processing process. Buyers can use item numbers to identify the products they want to buy, thereby reducing the possibility of order errors and returns.
Conclusion:
On the Ozon platform, item numbers are a key factor in ensuring the uniqueness and effective management of products. It is crucial for sellers to understand the requirements of item numbers and how to manage them in the personal center. By ensuring the uniqueness of item numbers, sellers can provide a better shopping experience and manage inventory and orders more easily, thereby increasing the chances of success in selling products on the Ozon platform.