Lighting Key Product Features
Key product feature bullet points on the detail page help buyers understand the details of the product and influence their purchasing decision.
Highlight the five key features you want buyers to consider, such as size, age suitability, ideal condition of the product, skill level, ingredient content, country of origin, etc.
Keep a consistent order. If your first product bullet point is country of origin, keep the same order for all products
Reiterate important information from the product name and description
Use capital letters at the beginning of each bullet point
Write short sentences with no punctuation at the end
Do not include promotional and pricing information
Do not include shipping or company information. Amazon policy prohibits including seller, company or shipping information
Feature bullet points help buyers evaluate the product, and any information not relevant to the product will interfere with the buyer’s purchasing decision.
Content Example: Features Bulletin
Material/Finish
Brushed Nickel, Chrome Black Finish
Safety Certifications
UL Wet Location ListedEnergy Star Compliant
Bulb Specifications
Use 2 x 40W candelabra base bulbsUse 60W incandescent bulb (not included)26W lamp included, 10,000 hours life
Mounting
Semi-flush mount
Country of Origin
Made in China, Made in the USA
Weights and Measures
Actual Dimensions: Length: 13″; Width: 13″; Height: 3-1/8″
Warranty Information
1-year manufacturer warranty with proof of purchase
Other
Assembly Required, Caution
Buyers use this section to get a snapshot of the product. They may use this section to confirm a purchase decision, or it may be intriguing enough for them to read the full product description.
Tips for improving readability
Recommended:
Write all numbers as Arabic numerals
Use semicolons to separate phrases within a feature bullet
Spell out units of measurement, such as quart, inch, feet, etc.
Not recommended:
Use dashes, symbols, periods, or exclamation marks
Be vague. Be as specific as possible about product features and attributes
Enter company specific information. This section only corresponds to product features
Example
Good:
Technical details
There are two mounting options: Velcro mounting and screw bracket mounting
Material is made from natural salt crystals from the Himalayas
Bad:
Technical details
Must buy
Shipped by USPS Priority Mail (2-3 days) or USPS Express Mail (1-2 days, signature required)
Only $12.99
Original details on Amazon:
Key Product Features in Lighting
The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.
Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on
Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your Amazon policy prohibits including seller, company, or shipping information
Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer’s purchase decision
ContentExample: Featured Bullets
Materials/Finish
Satin nickel and chrome finishBlack Painted Finish
Ratings
UL Wet ListedEnergy Star compliant
Bulb Specifications
Uses 2 x 40W Candelabra-Base BulbsUses 60W incandescent bulbs (Not Included)26-watt lamp included lasts 10,000 hours
Mounting
Semi-flush mounted
Place of origin
Made in China; Made in USA
Measurements
Actual Size: L: 13- Inch ;W: 13-Inch H: 3-1/8 Inch
Warranty information
1-year manufacturer warranty with proof of purchase
Other
Assembly required; note any warnings
Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.
Tips to improve readability
Do:
Write all numbers as numerals
Separate phrases in one bullet with semicolons
Spell out measurements such as quart, inch, feet, and so on
Do Not:
Use dashes, symbols, periods, or exclamation points
Write vague statements; be as specific as possible with product features and attributes
Enter company-specific information; this section is for product features only
Examples
Good:
Technical Details
Two mounting options: hook & loop tape and screw mount bracket
Made of natural salt crystal from the himalayan mountains
Bad:
Technical Details
MUST BUY
Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)
Only $12.99
Article source: Amazon official website