Amazon’s price protection policy is proposed by Amazon for suppliers. Its specific explanation is that if the supplier reduces the cost price of the product provided to Amazon, then Amazon will automatically apply the lower cost price to all unfinished orders, products in transit and inventory.
It is not difficult to find that the price protection policy is actually to reduce the seller’s return rate, and it can enable Amazon’s system to update the new price of the commodity supplier in time and make a special price mark on the commodity page accordingly, thereby increasing the sales volume of the product. It can be said to be a win-win method.
So how to apply for price protection, and what are its specific steps?
1. There is a word “help” on the top of Amazon’s homepage. Click to enter the help interface, and then click to contact us.
2. Then log in to your Amazon account. The page will pop up the latest order information, and then click to select the order for which you need to apply for price protection.
3. Select the reason.
4. Click chat to start a conversation with customer service. This step requires applicants to have a certain level of English communication ability, because online communication is often the fastest solution. Try to choose this method to communicate with customer service in English to solve the problem. You can also use Chinese English, which customer service can basically understand.
5. During the chat process, you need to have a conversation about making up the price difference. You need to provide the name information of your original product, the purchase price of the original product and the latest price after the update. Customer service will make price compensation based on these three pieces of information.
There are generally three ways to compensate for the price. The first is to return the difference to the credit card used when placing the order, which will generally arrive within 3 to 10 working days. The second is to directly return the difference to the applicant’s Amazon account, which can be used for cash discount in subsequent shopping. The third is to give the applicant a discount code, which can be used to get a certain discount in subsequent shopping.
The purpose of this policy is not only to maintain the sales of merchants and increase sales volume, but also to correctly guide sellers to set reasonable commodity prices to eliminate excessively high or low prices, maintain market balance, and thus maintain the stable development of the platform. It can also expand the buyer base and increase customer traffic, because this policy is very friendly to buyers, and it will attract more overseas shopping users to trade on the Amazon platform. Therefore, it is very important to understand how to apply for this policy.