For Amazon sellers who use product promotion, the setting of accurate keywords is equivalent to the valve of traffic entrance, which is the key to bring traffic to your products. For novice sellers, many people will encounter the problem of insufficient product exposure due to insufficient keywords. So how do we set accurate keywords?
The first is to intercept keywords from the automatic ads that are turned on. After the automatic ads start running for two weeks, select several search terms with relatively good performance as the main keywords of the products. Second, you can select several keywords from the product titles of competitors. Third, you can use search software to find words that are more related to the main keywords.
Amazon sellers who have opened backend advertising know that there are three Amazon keyword matching modes: broad match, exact match, and phrase match. The seller’s search terms include all keywords and ads can display synonyms. Phrase match: the phrase that the buyer’s search query must contain, or the exact match of the word order: the buyer’s search query must match the word order of the keyword, and the ad will show the maximum limit of the exact match, and the traffic is also the most accurate.
The three matching methods have their own characteristics: Exposure: Broad match > Phrase match > Exact match. Ad conversion rate: Exact match > Phrase match > Broad match. Cost per click: Exact match > Phrase match > Broad match.
When to use broad match: If you have not been in contact with advertising for a long time and are in the novice stage, it is also recommended to try a large number of matches first, because the maximum traffic of a large number of matches is the traffic with the lowest CPC click cost per click. When to use phrase match: When your product is ambiguous or has multiple meanings, it is recommended to use phrase match. If broad match is used, many ads will be exposed to irrelevant product categories, resulting in many invalid clicks. When to use exact match: When a certain number of high-quality keywords are accumulated from broad match and phrase match, we can consider opening a set of exact match words. However, the cost per click of exact match is the highest, so it is particularly important for us to control the quality of keywords when choosing words!