The rapid development of the Internet has led to the rapid growth of the cross-border e-commerce industry. As one of the world’s largest e-commerce platforms, Amazon has attracted many sellers to settle in. Amazon provides a vast market and global sales opportunities, allowing sellers to enter the international market at a relatively low cost and with less risk. In addition, Amazon also provides a series of tools and services to help sellers manage inventory, delivery, customer support and other aspects of the business, making cross-border sales more convenient and feasible. As consumers’ demand for cross-border shopping continues to grow, the cross-border e-commerce industry is expected to continue to flourish. Many novice sellers don’t know much about Amazon yet. Today we will talk about how to clear Amazon Fba inventory products?
The following measures can be taken to clear Amazon FBA inventory:
1. Bundling sales.
The so-called bundling sales is a discount promotion. Put some products with relatively high sales together with related products in the inventory for promotional activities. In life, we often see buy one get one free or. This can clear the inventory of unsalable products. However, it should be noted that it is best to have a shopping cart when choosing to bundle products, and the unit price cannot be higher than the price of the bundled products, and there must be a correlation between the two products, so that it can attract buyers and make them feel that the discounts or gifts are valuable.
2. Give away new products.
Set discounts or free gifts on the new product list page for products in the inventory that are related to the new products to attract buyers. This can also consume the inventory products to the greatest extent. However, it should be noted that the price of the gifted products cannot be too high, and there must be a certain correlation with the new products.
3. Raise the price and supplement it with in-site advertising.
If the inventory products are of high value and the market capacity is expected, you can adjust the price to increase the selling price, and increase exposure through in-site advertising.
4. Lightning Deal.
The effect of Lightning Deal is very significant, and sellers are also aware of this. If your product meets the conditions of Lightning Deal, using this method is undoubtedly the fastest and most direct way. Qualified sellers can apply directly through the Amazon backend.
According to consumer psychology, promotions need to create an atmosphere of “urgency” so that consumers feel that if they do not buy immediately, they will miss the offer or lose the product. You can create such an atmosphere by specifying the time interval of the promotion or setting a countdown. Of course, the choice of specific methods also depends on the characteristics of your product.
5. Off-site Deal.
Use off-site Deal websites, such as Vipon, to attract buyers who are willing to buy to purchase unsaleable inventory at a discount.
How to clear Amazon Fba’s inventory products is something that all sellers must know, because as long as you are engaged in this industry, there will be problems with unsalable products. If you want to reduce your losses, you need to sell the inventory products as soon as possible. This is how to clear Amazon Fba’s inventory products.