As one of the largest cross-border e-commerce platforms in Latin America, MercadoLibre has always attracted the attention of Chinese cross-border sellers. However, the entry threshold for Chinese sellers on MercadoLibre is relatively high, and it also requires a sophisticated operation strategy. This article will explore in depth the entry requirements and operation skills of MercadoLibre to help sellers successfully enter this market with huge potential.
1. Requirements for entry into MercadoLibre.
The entry requirements of the MercadoLibre platform are relatively strict, but it also provides sellers with higher credibility and a stable market environment. The following are the basic requirements for entry into MercadoLibre:
Sales flow requirements: The monthly sales of a single store must exceed US$60,000. Sellers need to provide monthly sales proof documents and the cross-border store URL of the store that meets the conditions.
Business license: Sellers need to provide the business license corresponding to the store.
Legal person ID card: The business license needs to correspond to the front and back of the legal person’s ID card.
Shipping plan: Sellers need to provide the store name and overseas warehouse product shipping plan.
Product requirements: For the overseas warehouse model, the product unit price must be above US$23 and must not be counterfeit/fake.
After meeting the above requirements, sellers can pay attention to Meikeduo’s entry channel and apply to the investment manager for entry. In addition, you can also participate in offline investment conferences and exhibitions, or get support through the official cooperation entry channel.
2. Meikeduo operation strategy.
After successfully entering Meikeduo, sellers need to formulate scientific operation strategies to improve competitiveness and profitability. Here are some recommended operation strategies:
Core operation site: Although it is possible to operate in multiple national sites, it is recommended to select one or two of them as core sites for key operations. The situation in each market is different, so different strategies need to be formulated according to market demand and competition.
Product optimization: On the Meikeduo platform, product listings and customer service questions will be automatically converted into local languages, eliminating language barriers and improving customer experience. Sellers need to pay attention to setting product titles, categories, pictures, descriptions, prices and other information to attract more consumers.
Logistics cooperation: Meikeduo platform provides official cooperative logistics, and sellers can choose suitable logistics routes, such as China to Mexico/Chile/Brazil or the United States to Mexico/Argentina, etc. At the same time, sellers can also consider self-delivery, seek the help of domestic professional freight forwarders, and use Mexico’s cross-border dedicated line services, Mexico’s overseas warehouses, and sea and air delivery services including tax and double clearance.
Conclusion:
Meikeduo platform provides huge business opportunities for Chinese cross-border sellers, but both entry and operation require careful planning. Sellers need to meet certain entry requirements, such as sales flow, business license, etc., and formulate scientific operation strategies, including product optimization and logistics cooperation. Only by comprehensively considering various factors can sellers succeed on the Meikeduo platform and open the door to Latin American cross-border e-commerce.