As a high-profile cross-border e-commerce platform, MercadoLibre has attracted the attention of many Chinese sellers in recent years with its strong potential and appeal. According to the list of hot-selling categories in 2022 released by MercadoLibre, the consumer electronics category ranks first with a total sales volume of nearly US$50 billion, becoming a remarkable winner. This article will take a deep look at the performance of the consumer electronics category on the MercadoLibre platform and provide key information about this category for Chinese sellers.
1. The hot-selling performance of the consumer electronics category on the MercadoLibre platform.
For cross-border stores, which account for 12% of the number of MercadoLibre sellers, the consumer electronics category ranks first with a total sales volume of 26%. This figure is impressive, especially considering the huge potential of the MercadoLibre platform.
Unlike the fierce competition in the European and American markets, the consumer electronics category continues to grow at an annual growth rate of more than 20% in Latin America. This means that this market is full of opportunities and room for development, and it is a category worthy of key consideration for Chinese sellers.
2. Hot-selling products in the consumer electronics category on the four major sites.
Mexico: On the Meikeduo Mexico site, the top three sub-categories of consumer electronics are: smartphones, audio equipment and laptops. It is particularly worth mentioning that smartphones are far ahead in sales, accounting for more than half of the sales share. In addition, in the top 20, products such as smart watches, game controllers and smart TVs also performed very well.
Brazil: As the largest economy in Latin America, Brazil’s consumer electronics market has also shown strong growth momentum. Drones are the most popular products, ranking first in terms of attention and sales, followed by smart watches, game controllers and audio equipment.
Chile: Chile is the only developed country in Latin America, and its e-commerce growth rate is the fastest among Latin American countries. The performance of the consumer electronics category is basically the same as that of Mexico, with smartphones still ranking first, followed by audio equipment, laptops and smart TVs. It is worth mentioning that although smart watches are not a popular category in Chile, their growth rate is considerable and the average customer price is relatively low, so they are also worth considering.
Colombia: The situation in Colombia is similar to that in Brazil, with products such as audio equipment, smart watches and drones performing very well. Especially audio equipment and smart watches, which have a wide audience in this market.
3. Recommendations for product selection in the consumer electronics category.
Meikeduo officially lists a recommended list of products for Chinese cross-border sellers, including smart watches, tablets, laptops, projectors, speakers, security monitoring equipment, display screens, smart phones and other products. However, considering that consumer electronics are mostly mid-to-high price range products, refined operations and official overseas warehouse stocking are necessary. Sellers need to pay close attention to capital turnover and inventory management to ensure the steady development of their business.
Conclusion:
The Meikeduo platform provides Chinese sellers with abundant opportunities, especially in the consumer electronics category. Understanding the hot-selling products and market trends of each site can help sellers better formulate marketing strategies and product selection plans. With the continuous development of cross-border e-commerce, the consumer electronics category will continue to create more business opportunities on the Meikeduo platform and bring considerable benefits to sellers.