With the booming global e-commerce, more and more entrepreneurs and small businesses are eager to bring their products to the international market. As a popular international shopping website, SHEIN (fashion e-commerce platform) provides an attractive opportunity for third-party sellers. In this article, we will explore the requirements for SHEIN platform entry, fee structure, and how to successfully enter SHEIN and start a new chapter of global sales.
1. SHEIN platform entry requirements.
First, let’s understand the requirements for SHEIN platform entry. At present, SHEIN’s invitation to third-party sellers is targeted, but over time, this opportunity will gradually open up to more merchants. At present, only SHEIN’s US site supports the entry of third-party sellers, but plans to gradually expand to other sites in the future.
The hard threshold for entering the SHEIN platform is as follows:
1. Sales requirements: Merchants who enter the SHEIN US site need to have annual sales of no less than US$2 million in the US market. This means that you need to have a considerable sales performance on platforms such as Amazon, eBay, and Walmart.
2. Inventory requirements: You need to have inventory overseas, which can be achieved by building your own warehouse, a third-party warehouse, or having inventory in Amazon warehouses. This ensures that you can deliver customer orders in a timely manner.
3. US trademarks: Merchants who settle in SHEIN’s US site need to hold US trademarks. This is an important measure to safeguard intellectual property rights and brand rights.
2. SHEIN store opening fees.
Now, let’s talk about the fee structure for settling in the SHEIN platform. Some e-commerce platforms may charge high fees for merchants to settle in, but SHEIN adopts a very friendly model.
1. Settlement fees: Fortunately, it is free to settle in the SHEIN platform, which lowers the threshold for small merchants to enter the international market.
2. Operating costs: What’s more encouraging is that the operating costs of the SHEIN platform can also be kept at zero. This means that you can focus on product quality and marketing without worrying about high operating expenses.
3. Commissions: SHEIN will not charge any commissions in the first 3 months before opening a store. This gives new merchants enough time to build their own brand and customer base. SHEIN will then charge a 10% commission, which is a relatively reasonable ratio, especially considering SHEIN’s international influence and large customer base.
3. How can a newbie successfully enter SHEIN?
Now, let’s take a look at how a newbie can successfully enter SHEIN and realize his dream of global sales.
1. Meet the hard threshold: First, a newbie needs to make sure that SHEIN’s hard threshold is met. This means that you need to establish stable sales in the US market, have sufficient inventory, and apply for a US trademark. These steps may take time and money, but they are necessary to enter the international market.
2. Choose the right products: When choosing products to sell on SHEIN, carefully study market demand and competition. Choose popular items with potential and make sure they are in line with SHEIN’s fashion positioning.
3. Brand building: Building your own brand is crucial in the international market. Create an attractive brand identity, logo, and slogan for your products. In addition, make sure your products are excellent in terms of quality, packaging, and customer service to build a good reputation.
4. Understand the SHEIN platform: Before joining, have a deep understanding of how the SHEIN platform works. Learn how to upload products, manage inventory, process orders, and interact with customers. This will help you better utilize the platform’s features and improve sales efficiency.
5. Develop a marketing strategy: Selling products on SHEIN requires an effective marketing strategy. Consider using SHEIN’s advertising tools while promoting on social media and other online channels. Collaborating with fashion bloggers and influencers can also increase product exposure.
6. Provide excellent customer service: Finally, remember to provide excellent customer service. Respond to customer inquiries and questions in a timely manner, solve potential problems, and build customer trust and loyalty.
Although the SHEIN platform provides many opportunities for Xiaobai, there are also some challenges to face. The international market is highly competitive, and product quality and customer satisfaction are crucial. In addition, understanding and complying with international trade regulations is also an important aspect to avoid unnecessary legal risks.
However, if Xiaobai can overcome these challenges, entering SHEIN will open the door to international markets for them. SHEIN’s global popularity and large user base provide merchants with great exposure and sales opportunities.
In short, Xiaobai’s entry into SHEIN is an opportunity full of potential, but it also requires serious planning and effort. By meeting SHEIN’s entry requirements, carefully managing the brand, and developing an effective marketing strategy, Xiaobai can achieve success in the international market and bring new growth and development to his business.