Amazon is one of the world’s largest e-commerce platforms, with hundreds of millions of users and millions of sellers. For individual sellers, opening a store has become a convenient and fast way to make money. However, in order to ensure the transaction security and consumer rights on the platform, Amazon also has some restrictions on individual sellers opening stores.
1. You need to provide real information when registering.
In order to ensure the transaction security and consumer rights on the platform, Amazon requires sellers to provide real personal and business information, including ID number, address, phone number, etc. when registering. If the seller provides false information, the seller will be disqualified.
2. You need to submit bank account information.
In order to facilitate sellers to receive payments from buyers, Amazon requires sellers to submit bank account information. After completing the first sale, sellers can choose to transfer the receipt to a bank account or continue to trade on the Amazon platform. In addition, sellers also need to provide legal tax information.
3. You need to comply with platform rules.
As a platform seller, you must comply with all rules and terms on the Amazon platform. For example, you cannot sell prohibited goods, publish false advertisements, or infringe on the intellectual property rights of others. Sellers who violate the rules will be punished by warnings, sales bans, or even permanent account suspension.
4. Need to maintain good after-sales service.
Sellers need to ensure the quality of after-sales service, including timely responses to buyers’ inquiries and return and exchange services. If the seller’s after-sales service score is too low, it will affect the store’s evaluation and ranking.
5. Need to pay relevant fees.
Opening a store on the Amazon platform requires paying relevant fees, including monthly platform usage fees, commissions, and storage fees. These fees will be directly deducted from the seller’s sales revenue.
6. Need to meet sales requirements.
Opening a store on the Amazon platform requires meeting certain sales requirements, including minimum monthly sales and praise rate. If the seller fails to meet these requirements, he will be warned or disqualified as a seller.
In summary, Amazon’s restrictions on individual sellers opening stores are mainly reflected in the following aspects: authenticity of registration information, submission of bank account information, compliance with platform rules, quality of after-sales service, payment of relevant fees, and meeting sales requirements. If individual sellers can comply with these restrictions, they can open stores on the Amazon platform and achieve good sales performance. Of course, in the course of operation, individual sellers also need to continuously improve their management capabilities and service quality in order to succeed in the fierce market competition.
In addition, Amazon also provides sellers with a series of help and support, such as providing relevant marketing and operation skills through online training and seller forums, as well as providing some tools and services to optimize sellers’ stores and sales performance. These helps and supports minimize the operating costs and difficulties of sellers, and help sellers open stores and operate more easily on the Amazon platform.
In short, Amazon’s restrictions on individual sellers opening stores are to ensure the transaction security and consumer rights on the platform, and to maintain the fairness and competitiveness of the platform. As long as individual sellers can comply with these restrictions and continuously improve their management capabilities and service quality, they can succeed on the Amazon platform.