Returns not only cause profit loss for Amazon sellers, but also lead to higher packaging and shipping costs. In addition, if the goods are damaged during transportation, the seller will not be able to sell them again, which means damage to the goods. Let’s take a look at several strategies that can effectively reduce the return rate.
1. Accurately describe the size and characteristics of the product
The most common reason for sellers to receive returns is that the size is not suitable. Buyers only buy products based on pictures, and it is difficult to grasp the true size of the product. Therefore, it is not enough for sellers to only divide the sizes into S, M, and L. The actual size of each size should also be listed with a size chart.
If the seller sells clothes or shoes from different manufacturers, please make sure to provide a size chart based on the products of each manufacturer. This may take some time, but it will help a lot in reducing returns.
Displaying the correct size information is not only very important when selling clothing, but also when selling home appliances, furniture, and home decoration accessories.
2. Use high-quality product pictures
The more pictures of the upper limit products, the better. Sellers are better to use photos from different angles to show the products. At the same time, the pictures should be clear so that buyers can clearly see the material and texture of the product after enlarging the pictures.
Sellers can create high-quality product pictures from lighting and different angles.
3. Product variants cannot be ignored
Sellers should ensure that every variant of the product is given equal attention. For example, if the product sold by the seller has multiple colors, the product picture should also show the product in all colors. In addition, each picture ensures that it is highly consistent with the product color to reduce color difference.
4. Provide efficient customer service
Sellers should reply to buyers’ messages in a timely manner, answer buyers’ questions patiently, and do a good job of basic customer service.
5. Product packaging should be firm
If the goods are damaged during transportation, it will almost certainly lead to product returns. Therefore, sellers should carefully check the seller’s products to ensure that they are in good condition, and then pack them properly to ensure that they are protected from damage. At the same time, pay attention to comply with Amazon’s packaging requirements.
The above are 5 strategies for Amazon sellers to reduce return rates, which sellers can refer to.