Cross-border e-commerce should adopt appropriate promotion cooperation methods when doing brand marketing. At present, there are many ways for brands to promote cooperation with overseas social network celebrities. Let’s take a closer look.
1. Exclusive boutique video.
The video specifically explains the seller’s products, lasting more than 5 minutes, involving product unboxing, various function introductions and usage scenario demonstrations. If the channel viewing volume is stable and the fan audience is accurate, this form of cooperation is the easiest to bring goods. The disadvantage is that the cost of cooperation is high.
Because the online celebrity needs to know and use the seller’s products very well to make an exclusive video, the online celebrity needs to consider some ideas and shooting techniques to highlight the highlights of the product. As mentioned above, online celebrities attach great importance to their content and their fans’ feedback and comments, so exclusive videos are a very cautious choice, so the cost for small and medium-sized brands will be very high.
2. Implanted video.
Implanted video refers to the online celebrity bringing the seller’s products when making the main video. For example, a fitness blogger spent 2 minutes in their 10-minute fitness tutorial video to explain and recommend the seller’s puller product, and implanted it naturally. The advantage is that the cost of cooperation has room for negotiation compared with exclusive boutique videos. Secondly, if the seller holds the thigh, there will usually be a higher volume of playback. The disadvantage is that this is not easy to be discovered, so the conversion rate will be greatly affected. However, if the recommended product space can be more than 2 minutes, and the blog fans are very accurate, this type of conversion rate is also very high.
3. Sponsored video.
At the beginning of the video, at the end of the video, in the form of advertising sponsorship. Or a simple sponsorship fee allows the other party to add a purchase link below the video. This kind of cooperation is equivalent to hard and wide, giving the other party money to appear at the beginning, video or end for about 20 seconds of brand exposure. This can be seen in many domestic variety shows.
4. Category series recommended videos.
Similar comparisons with multiple brands, if their products are indeed stronger than other sellers in some aspects, this kind of cooperation can be carried out, because the comparison video is what many people want to watch to increase recognition and reputation.
5. Others.
Then there is a simple discount link, performance point rebate, let the Internet celebrities share it directly in their fan groups or social media, which is equivalent to a celebrity post, but this is not suitable for the Internet celebrity chat mentioned here, because as mentioned before, Internet celebrities are not like special deal group owners, they cherish their fans more.
If fans encounter problems when purchasing products, it will directly affect the reputation of Internet celebrities, which will make them very careful. Therefore, this form is generally combined with the above-mentioned video cooperation, Internet celebrities can rest assured and achieve the effect of promotion and rebate.