Amazon graphic marketing can be generally understood as the use of pictures and texts in marketing, combining the two to describe the target products in recent years. Its application function is EBC (also known as A+ tool), which brand owners can use to change the description of brand ASIN.
Application practices of Amazon graphic marketing:
1. Break through resource limitations. Not all sellers can use the Amazon graphic marketing function. Only those who have registered as Amazon members or participated in the Amazon-related managed sales plan and obtained approval for use can use the EBC function for approved brands with product filings.
2. Take the steps to create graphic marketing.
Select EBC in the ad download.
Enter the SKU of the relevant ASIN to complete the design of the picture and text.
Save, submit, and wait for review.
Click Edit to verify the specific content.
Benefits of Amazon graphic marketing:
1. Easier for buyers to understand. There is an intrinsic connection between the pictures and texts of Amazon graphic marketing. The picture is consistent with the description of the text and serves the text. The advantage of the picture is that it is simple and clear, and more intuitive. The text guides the picture, explains the picture, and makes comments on it. The content of the picture is clearly interpreted. Usually, there are texts between the pictures to make them coherent. The pictures and texts promote each other. When they are organically integrated, they can make it easier for visitors to digest and understand, and increase sales. It deepens the brand awareness, wins the trust of buyers, and increases the repeat purchase rate.
2. Strong attractiveness. Amazon’s picture and text marketing can capture the interest of visitors through the selection of pictures. The attraction of words to people is based on time-consuming reading, while pictures can gain interest at a glance, and there are more possibilities to attract visitors, increase conversion rates, and create more possibilities.
3. Comprehensive and detailed. Amazon’s picture and text marketing unfolds the description from text to pictures, displays the products more comprehensively, allows visitors to understand the products more completely, can make purchase decisions faster, reduce misunderstandings, and increase the success rate. After understanding the source and story of the product, customers can know the product advantages more carefully and accurately, which will increase customer loyalty.
The above is how to understand Amazon’s picture and text marketing shared with sellers. I hope it will be helpful to Amazon sellers. LianLian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.