Keywords are very important for increasing the traffic of Shopee stores. In order to get more exposure for store products and let more buyers see the seller’s store, Shopee sellers should dig out as many keywords related to store products as possible. So, where can you find enough, accurate, popular and not widely covered keywords in the market?
1. Obtain third-party software.
Using third-party data analysis tools, data can quickly filter out hot-selling words that match your own products for keyword advertising, such as keyword sales, keyword growth rate, long-tail words, data statistics, etc.
2. Hot-selling product reviews.
In fact, the comment area under popular products is also an important source of keywords. This is the direct feedback from users on the product. Many words are unimaginable to sellers. After all, they have different identities and roles. It is correct to look for keywords from the buyer’s perspective.
After counting these words, select the most appropriate words and put them in the listing of store products. These words can be added to the title and product description.
3. Obtain market weekly content.
After obtaining the weekly report, sellers must check the corresponding corresponding keyword products. At the same time, sellers can also search products directly on the platform to see which products have which keywords in the table in the title, and the order of the keywords. The position order of keywords is also a factor affecting the product search ranking, which should also be paid attention to. These data are worth recording and analyzing.
What is the logic of Shopee advertising ranking?
There are two points that determine the ranking of keyword advertising: one is bidding, and the other is keyword quality score.
Most sellers will ignore keyword quality score, and bidding is easy to understand. Keyword quality score includes predicted click-through rate: predict the click-through rate of products based on the click-through rate of the selected products. Keywords and other information. Advertising online performance: products. The actual click-through rate of keywords during advertising. Relevance: the selected keywords and product titles, descriptions, categories and other relevance.
It is not difficult to find that the quality score of keywords is related to our categories, titles and tags. The higher the quality score of keywords, the lower the cost of delivery. If done well in the early stages, the relevance index can be controlled. Early work includes analysis and sales, finding category keywords, distinguishing search popularity, blue ocean keywords, etc.
The above are some suggestions for sellers to find keywords on Shopee, and I hope it will be helpful for Shopee sellers to open stores. Lianlian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.