Auto parts and motorcycle accessories are a category that requires a lot of professionalism. Consumers must first have a high level of trust in the seller’s eBay store and the pages posted before they can make further purchases.
At the same time, the background data shows that the repeat purchase rate of buyers in the auto parts and motorcycle accessories category is relatively high. Relatively speaking, the more professional the seller is, the higher the buyer’s repurchase rate is. This is actually very easy to understand. If you are a car owner, whether you go to a 4S store or an independent after-sales repair shop to maintain or repair your vehicle, are you used to going to the same store?
The following 6 eBay auto parts and motorcycle accessories optimization suggestions are for your reference. I hope that sellers can succeed in this category.
1. Store name:
It is recommended to be relevant to the product category or auto parts sold, such as auto, automotive, brake, suspension, tire, tools, motorcycle, ATV, etc. A professional store name will leave a good impression on buyers. Let’s take a look at the store names of these successful eBay auto parts sellers, and then compare your own to see if you have done this well.
2. Posting title:
We have said many times that you need to add “Fit for” when writing the appropriate car model in the posting title. In addition to this, we found that the more successful auto parts listings have the following common points. It is not the so-called traffic keywords that the more the better. On the contrary, the more accurate the product description, the better;
● Product features such as subdivided product lines, quantity, surface treatment, color, capacity, etc. are clearly described;
● Product brand and some special markings: for example, whether it is an assembly or a component, the key important functions and uses are clearly described;
● Use Fit for to mark a major model or OEM name; other models are displayed through the model adaptation table, and OE is filled in in Item Specifics, and there is no need to put it in the listing title;
Some examples of listing titles:
Holley 0-80457SA 600CFM 4bbl Factory Refurbished ALUMINUM Carb Electric Choke
4 New LT33X12.50R20 Suretrac Sierra Radial A/T Load E 10 Ply All Terrain Tires
10,000 LB L1000 2 Post Lift Car Auto Truck Hoist FREE SHIPPING 220V 12V 130AH 130 AH Leisure Battery DEEP CYCLE for Motorhome / Caravan / Campervan OSIAS High pressure fuel pump Fit for BMW N54/N55 Engine 335i 2009 – 2014 fits Nissan Maxima Front Complete Loaded Strut Set & Rear Shocks 3. Product Images: The product images of auto parts should follow the principle of simplicity, intuitiveness, key surface as the main image, and multi-angle and multi-directional. If the product comes with accessories, the main body of the product and the accessories should be photographed together to show the buyer. The following figure is an example product photo.
4. Vehicle Compatibility Table (Compatibility or Fitment):
The importance of vehicle compatibility table to auto parts listing is self-evident. It can be said that it is the main source of traffic for auto parts listing.
5. Product parameters (Item specifics):
Multiple key information in product parameters are highly correlated with buyer searches, which will affect the exposure and traffic of the listing. We recommend that sellers improve and standardize the product parameter information published, especially the following important product parameters: brand, MPN, OE number, Interchangeable part number, warranty, product type, manufacturer, production area, EAN/UPC.
6. Item Description and Store Decoration (eBay Store):
Regardless of whether it is the description at the bottom of the listing or the store decoration, auto parts sellers are expected to follow the following basic principles:
● It is not recommended to operate cross-industry product categories in the same store. If your store sells auto parts, it is recommended that this store only sells auto parts, rather than selling auto parts, fashion, and electronic products in the same store, which may cause consumers to distrust.
It’s like you went into an auto parts repair shop. When the manufacturer suggested you replace the shock absorber and brake parts, they told you that our beach pants, sunglasses and power banks are also of good quality. Would you like to buy some? Would you dare to go to such a repair shop to change things next time?
● When publishing descriptions and shop decoration, it is necessary to classify the products well. It is recommended to make multi-level catalogs according to different product lines to facilitate buyers to continue to buy other products and leave a professional impression on buyers;
● It is recommended to dig deep into the product line and establish a certain threshold to protect yourself from being replaced by other buyers at any time; the product line of auto parts, especially those related to car models, is not recommended to only make a very small number of SKUs of best-selling models. Of course, while digging deep into the product line, the supply chain must be done well. It is necessary to fully investigate the market’s car model ownership, product replacement rate and market size to prepare stocks reasonably.
● The description of the listing should be standardized and include the following key information: business categories, clear pictures, product descriptions, product functions and features, vehicle model explanations (if the vehicle model adaptation table requires special instructions), common links that buyers may use, warnings, delivery/payment/warranty/after-sales, etc.