With the rapid development of Pinduoduo, more and more merchants choose to sell goods on the Temu (Pinduoduo product quality inspection) platform. However, for new merchants, it is crucial to understand the charging rules of Temu freight. This article will focus on analyzing the freight charging method of the Temu platform to help merchants better understand and deal with freight costs.
1. Freight subsidy and platform burden
In the Temu platform, freight is borne by merchants and the platform. According to Temu’s regulations, the platform will subsidize part of the express freight. Specifically, the platform will bear half of the actual freight incurred by the express company recommended by the system. For example, if the system shows that the express fee is 100 yuan, the merchant needs to bear 50 yuan, and the platform also bears 50 yuan.
2. Specific freight burden scenarios
In actual operation, there are many scenarios for the way Temu freight is borne, mainly including the following situations:
VMI normal stocking: When merchants conduct VMI (supply chain management inventory model) normal stocking, the system will recommend express companies and fees. In this case, the merchant needs to bear part of the actual freight of the courier recommended by the system, and the platform will also bear the corresponding freight.
Special courier selection: Merchants may sometimes choose other couriers besides the courier recommended by the system. Although the merchant has chosen a different courier, the platform still only bears half of the actual freight of the courier recommended by the system. Therefore, merchants still need to be careful in choosing couriers in terms of controlling freight costs.
Non-JIT urgent purchase orders: For urgent purchase orders that are not just-in-time inventory (JIT), the system will recommend an expedited stocking order, and the freight of this order includes normal courier fees and expedited fees. Merchants need to estimate the normal courier fees and bear part of the actual freight of the courier recommended by the system, while the platform will also bear the other part of the freight. In this case, merchants need to accurately estimate the freight costs to ensure their own interests.
JIT orders: For just-in-time inventory orders, merchants need to bear 100% of the freight costs. In this case, merchants should consider the freight costs in advance and ensure that the order can cover the freight expenses.
3. Ways to save freight
On the Temu platform, merchants can also take some measures to save freight costs:
Choose a recommended courier: Since the platform only bears half of the freight of the courier recommended by the system, merchants can try to choose the courier recommended by the system to minimize their freight burden.
Use large-scale logistics: If the goods sold are large items, merchants can consider choosing large-scale logistics for delivery. Compared with express delivery, large-scale logistics will be more cost-effective.
Compress volume: For large-volume goods, the freight will be much more expensive. Sellers need to compress the goods to reduce the volume of the goods, which can also save part of the freight.
In summary, it is very important for merchants selling goods on the Temu platform to understand the charging rules of Temu freight. The platform and merchants share the freight costs, and merchants can save freight costs by choosing courier companies recommended by the system, using large-scale logistics, and compressing the volume of product packaging. In daily operations, merchants should carefully weigh costs and benefits and plan freight plans reasonably. Understanding the rules of how Temu charges freight can help merchants better control costs, improve operational efficiency, and provide consumers with better logistics services. Through reasonable freight management strategies, merchants can achieve better sales performance and sustainable development on the Temu platform.