Lazada data analysis is a feature provided by the Lazada platform. For merchants operating on the Lazada platform, knowing how to use Lazada’s data analysis is one of the keys to improving operational efficiency and sales. Through data analysis, merchants can fully understand store performance, product sales, and market trends, so as to make strategic decisions and optimize operations. This article will explain in detail how to use Lazada’s data analysis function to help merchants make better use of this tool.
How to use Lazada data analysis?
Overview: In the Lazada merchant backend, click “Analytics” and select “Analytics Portal” to enter the data analysis page. In the overview, you can view the overall performance and main indicator data of the store.
My data panel: In the “Analytics Portal”, enter “My Dashboard” to view the overall performance and main indicator data of the store. By selecting different indicators such as date, brand, category and language, you can filter and compare the data. The main indicator data include total sales, order volume, percentage of out-of-stock SKUs, percentage of competitive SKUs, page views, conversion rate, number of product shipments, percentage of products scanned by sorting centers within 7 days, order cancellations and returns, etc.
My important data: In the “My Dashboard” page, there is a column called “My Highlights”, which shows the data that merchants need to focus on and take action. These include hot-selling products, hot-selling products that are out of stock or about to be out of stock, slow-selling products, and products with uncompetitive prices.
My SKU: In the “Analytics Portal”, select “My SKUs” to get more detailed and list data. In addition to the four data mentioned above, it also includes SKUs with long shipping times, SKUs with high cancellation rates, SKUs with high return rates, and SKUs with the most additions to wish lists. Merchants can export this data for further analysis and internal reporting.
My Top Brands/Categories: In the “Analytics Portal”, select “My Top Brands/Categories” and merchants can view the best-selling brand and category data. With this data, merchants can analyze the sales volume, sales quantity, and the ratio of page views between different brands and categories.
In summary, using Lazada’s data analysis function can help merchants gain an in-depth understanding of the overall performance of the store, focus on areas that need improvement, and drill down into SKU-level data to obtain valuable business insights. Merchants need to actively use this function to continuously analyze and monitor data in order to make accurate decisions and optimize business strategies, thereby improving sales performance and providing a better shopping experience.