Lazada, as a popular cross-border e-commerce platform, provides sellers with a variety of selection tools to help them choose the right products for their stores. The following is an introduction to using Lazada’s selection tools and some commonly used selection tools:
Lazada selection tools:
The Lazada platform itself provides some built-in selection tools to help sellers search and filter products. These tools are integrated in the Lazada seller backend, and sellers can access them by logging in to the backend and filter them according to their own needs. Using Lazada’s selection tools, sellers can browse products in various categories, understand their sales status, reviews, and competition, so as to make wise product selection decisions.
These selection tools usually include the following functions:
Search and filter: Sellers can search and filter according to keywords, categories, price ranges, and other conditions to find products that meet their needs.
Sales data: The tool provides product sales data, including sales, sales volume, sales trends, and other information, to help sellers evaluate the market performance and potential of products.
Evaluation and feedback: Sellers can view product evaluation and feedback to understand consumer satisfaction and opinions on the product, thereby judging the product’s quality and market acceptance.
Competition: The tool provides information on competing products, including prices, sales and evaluations of similar products, to help sellers understand the competitive situation in the market.
Google Trends:
Google Trends is a free online search tool that can help sellers understand the popularity and search trends of specific keywords in different regions. Sellers can use Google Trends to understand the popularity and potential market demand for a product or keyword. By analyzing search trends, sellers can find popular products and select products based on market demand.
The main functions of Google Trends include:
Keyword comparison: The tool can compare the search volume and relevance of different keywords. Sellers can choose the most potential product keywords by comparing the popularity of keywords.
Regional analysis: Google Trends can show the search trends of specific keywords in different regions. Sellers can understand the market demand in different regions and choose target markets.
Related queries: The tool provides other queries and search suggestions related to keywords, so that sellers can learn about other products or keywords that consumers may be interested in.
Google Keyword Planner:
Google Keyword Planner is a tool in Google Adwords, mainly used for keyword research and competition analysis. By using this tool, sellers can find other keywords related to the keywords they are interested in, and understand their search volume, click bids, and advertising competitiveness. These data can help sellers understand market demand and competition, so as to better choose products.
The main functions of Google Keyword Planner include:
Keyword search: Sellers can enter keywords for search, and the tool will provide a list of other keywords related to the keyword.
Search volume and competition: The tool provides the monthly search volume and competition index of each keyword. Sellers can evaluate the popularity and competition of keywords based on these data.
Advertising competition intelligence: Google Keyword Planner can display the advertising competitiveness of each keyword, including the average monthly click bid and advertising competition level.
When using the product selection tool, sellers should pay attention to the following points:
Choose products with high profit potential and high repurchase rate to ensure the economic benefits of the store. Through the sales data and market analysis of the product selection tool, sellers can find products with high profit potential and good repurchase rate.
Focus on products that meet the needs of young people, because young people are the main user group of the Lazada platform. Through product selection tools and market analysis, sellers can understand the consumption trends and needs of young people and choose products that are suitable for them.
Consider market trends, competition and your own store positioning to make wise product selection decisions. Product selection should not only consider the market demand and competition of the product, but also be consistent with the positioning and brand image of your own store to provide a consistent shopping experience.
Summary:
By using the product selection tools provided by the Lazada platform and other commonly used tools such as Google Trends and Google Keyword Planner, sellers can more accurately choose products that are suitable for their stores. Choosing products with high profits and in line with market demand is the key to improving store sales performance. When using these selection tools, sellers should consider market trends, competition and their own store positioning to make wise selection decisions. I hope this article will help you understand the use of Lazada selection tools and the recommendations of selection tools.