There are many cross-border e-commerce platforms on the market. eBay and Wish are two of the more well-known platforms. They were established relatively early, so they are often compared together. Today we are going to talk about whether small sellers are suitable for eBay or Wish?

As a small seller, choosing to sell on eBay or Wish depends on the seller’s specific business needs and target market. Both platforms have a large user base worldwide, but there are some differences between them:

eBay is a world-renowned online auction and retail platform that offers a variety of categories of products and more flexible sales models. Users on eBay usually have a higher willingness to buy and a longer purchase cycle, but also face more competition. In addition, selling on eBay may require more time and energy to manage product lists and orders.

The eBay platform is suitable for small sellers who are just starting out. Orders are mainly concentrated in developed countries such as the United States, Canada, Australia and the United Kingdom, and it is easy to generate orders of higher amounts. The platform has a faster payment speed and is currently considered a relatively stable small platform, and there are more and more options for supporting overseas warehouse shipments.

The Wish platform is also suitable for start-up sellers, with a low registration threshold, diversified product sales, and relatively large order volumes. In addition, the Wish platform supports a variety of logistics methods, and sellers can choose the logistics that suits them to reduce costs and shipping costs.

Wish is an e-commerce platform that focuses on low-priced goods, and its users are mainly price-sensitive consumers from around the world. Wish provides direct sales and purchase functions, which may make it easier for small sellers who are just starting out to get started and attract buyers. However, Wish also faces challenges in terms of product quality, delivery time, and communication with buyers.

It is worth noting that the Wish platform is suitable for individual sellers to settle in, and the prices of products on the platform are generally low. Due to fierce competition, most sellers are from China and have low profits. Therefore, the Wish platform is more suitable for sellers who make small profits but quick turnover and have diversified sales.

However, the penalty mechanism of the Wish platform may make sellers dissatisfied, and coupled with the need to pay a deposit, these factors have prevented many sellers from choosing to sell goods on Wish.

In general, choosing which platform to sell goods on requires considering your own situation and goals. If you are a starting seller who wants to sell more products at a lower profit margin and with a more diverse range of products, Wish may be an option. If you want to sell to developed countries and can handle larger orders, eBay may be more suitable. However, each platform has its own risks and limitations, please carefully evaluate and compare the features and policies of the two platforms before making a decision.

Therefore, sellers need to carefully study and compare the features, fees, target audiences, and sales strategies of the two platforms to determine which platform is more suitable for their business. Sellers can also consider selling on both platforms at the same time to expand market coverage.