Souq is an e-commerce platform that has attracted much attention when entering the Middle East market and expanding sales channels. However, due to some regulations and requirements, registering and settling in a Souq seller account may be relatively complicated. In this regard, let’s take a look at how to settle in the Souq platform and what precautions are there.
1. Familiar with the settlement requirements and preparations.
Before you start registering a Souq seller account, you must first fully understand the settlement requirements and prepare the required documents and information. Since Souq mainly serves the Middle East, it usually requires a Middle Eastern ID card, phone number, delivery address, bank card number, and business license. But for small and medium-sized domestic sellers, obtaining this information may be a challenge. Therefore, many sellers choose to register a Souq account through an agent to simplify the settlement process.
2. Comply with local taboos and select products.
In Middle Eastern countries, there are some taboos and restrictions, such as prohibiting the import of alcohol and certain sensitive items. In addition, if there are women’s patterns on the product packaging, and the clothing is too revealing, it is also not allowed. Therefore, in the process of product selection, sellers must be careful to avoid violating local taboos. Understanding local culture and customs and ensuring that your products meet the requirements of the Middle East market is also a crucial point in the question of how to enter Souq.
3. Image upload and product description.
Once you have carefully selected and prepared your products, the next step is to upload the products and write descriptions. When uploading product pictures, Souq requires that the pictures have a white background and only show the product itself without too much decoration. You can choose to upload products in batches or upload them individually. In addition, product descriptions are usually automatically translated into Arabic, so just enter the English description on the platform and the platform will automatically translate it into Arabic.
4. Logistics arrangement and warehousing. In terms of logistics, entering Souq involves two links. First, you need to ship the goods to Souq’s warehouse. Depending on the purchase channel and account type you choose, the shipping method may be different. If you purchase an account through a logistics company, there will usually be a requirement for logistics bundling. It is worth noting that it is very important to deliver the goods to the Souq warehouse in a timely manner, because delays may lead to the risk of account suspension. Therefore, be careful when choosing a logistics service.
Secondly, there is the local delivery link. Souq stipulates that local delivery can only be carried out by using their own courier service. This link is the responsibility of Souq, so you don’t need to worry too much.
5. Customer service management.
It is worth noting that sellers cannot communicate directly with customers on the Souq platform, which is different from Taobao and Aliwangwang in China. Customers cannot actively communicate with sellers directly through instant messaging tools, nor can they contact each other through emails like Amazon. On Souq, unless customers complain, customers can only communicate with sellers through product lists or store message boards. Sellers can reply based on customer messages.
I hope that through the guide in this article, I can help you better understand how to settle in Souq. In the preparation stage, it is very important to be familiar with the settlement requirements and be fully prepared. At the same time, complying with local taboos and carefully selecting products can help you succeed in the Middle East market. Finally, logistics arrangements and good customer service management are the key to ensuring smooth sales. I wish you all good results in the settlement and operation of Souq.