As a cross-border e-commerce platform, Jumia provides sellers with a wide range of sales opportunities. However, sellers need to comply with specific rules and requirements when operating a store on the Jumia platform. If these rules are violated, it may lead to the closure of the Jumia store, which is extremely troublesome for sellers. This article will detail the reasons that lead to the closure of Jumia stores so that sellers can better understand and avoid these problems.
1. Low store rating
When sellers operate stores on the Jumia platform, store rating is an important indicator. The rating is determined based on the comprehensive operating performance of the store’s order cancellation rate, return rate and product score over a period of time in the past. If the seller fails to ship on time, resulting in order cancellations, or there are a large number of returns, it will have a negative impact on the store rating. When the store rating is too low, it may lead to the closure of the Jumia store.
Sellers can view the store rating by logging in to the main page of the Seller Center. Similarly, consumers can also view the seller’s store rating through the product page, which is an important reference factor for them to choose a reliable seller.
High-quality store ratings have multiple benefits for Jumia stores, including helping consumers find reliable stores, helping merchants monitor store performance and optimize, and attracting more consumers to increase store sales.
2. Violation of platform rules
The Jumia platform has a series of rules and requirements designed to protect consumer rights, maintain transaction fairness, and enhance the credibility of the entire platform. If sellers violate the platform rules, it may result in the closure of the store. Here are some common violations:
Selling counterfeit products or infringing brands: Selling counterfeit products or goods that infringe on the rights of others’ brands on Jumia will seriously damage the interests of consumers and the reputation of the platform.
Misleading publicity and improper promotion: Providing false publicity, exaggerating product features, or using improper marketing methods may violate the platform’s advertising policy, and such behavior may result in the closure or punishment of the store.
Improper operation: This includes violations of after-sales service policies, illegal competition, malicious price increases, etc., which may cause harm to consumers and lead to store closure.
3. Platform Review and Appeals
When sellers register to open a store, the review requirements of the Jumia platform are relatively simple. Most sellers fill in and submit the review as required, and generally they can pass. However, during the operation of the store, if there is a violation of the platform rules, it may lead to the closure of the store.
Once the store is closed, some merchants may try to contact the platform and file an appeal to seek a solution and resume the operation of the store. The success of the appeal depends on the specific situation and the decision of the platform.
In summary, in order to maintain the normal operation of the Jumia store, sellers should pay attention to store ratings, abide by platform rules, and adjust business strategies in a timely manner to improve ratings and provide high-quality products and services. Through active management and compliant operations, sellers can improve the credibility of their stores, attract more consumers, and succeed on the Jumia platform.