Although Temu has attracted widespread attention and downloads in the United States after its Super Bowl ad debut, Temu faces challenges in terms of consumer word-of-mouth. We will explore Temu’s real reputation in the United States in detail, highlighting consumer feedback and experience.
1. Logistics timeliness issue
One of the most prominent issues is logistics timeliness. Some consumers complain that they have to wait 10 days or even longer to receive Temu’s products. Although this is already quite fast for goods from China, it is difficult for American consumers who are accustomed to the next-day delivery service provided by Amazon to accept this timeliness. Amazon has always been known for its fast delivery service, and Temu needs to work hard to improve its logistics process to meet consumer expectations.
2. Return process
Another issue involves Temu’s return process. Some consumers find Temu’s return process relatively cumbersome. Merchants mark certain products as non-returnable, which requires consumers to carefully identify the products. However, according to Temu’s latest version of the return policy, consumers can return products for free shipping within 90 days without reason, which is a positive change for improving customer experience.
3. The actual product does not match the product image
Some consumers also complained that the actual product they received did not match the product image, especially for luxury or high-end products. Consumers pointed out that some of the product images they saw on Temu may have been copied from other brands, and the actual products received had neither brand logos nor quality as expected. This seriously affected consumers’ trust in the authenticity and quality of Temu’s products.
4. Counterfeit problem
Another issue worth paying attention to is counterfeit products. Some consumers often receive counterfeit products when purchasing branded products from Temu’s third-party sellers, especially in electronics and cosmetics. This is an obstacle for Temu to establish consumer trust in the United States.
Although Temu has achieved user growth in the United States, it still has a long way to go to succeed in competing with established e-commerce giants such as Amazon and Target that have been in the market for decades. In addition to the above problems, there are also some other problems related to the shopping experience, such as failure to successfully deliver packages, unclear fees, order confusion, and poor customer service quality. Despite the above problems, many retail experts still recommend consumers to shop on Temu. They pointed out that some of the items sold by Temu are basically the same as those sold on Amazon, but at much lower prices. As Temu continues to improve its logistics timeliness and raise the barrier to entry for third-party sellers, the above problems will gradually be resolved.
Overall, although Temu has some negative reputation issues in the United States, many consumers also have positive comments on its low prices, diversity, and competitiveness. By improving logistics timeliness, enhancing the convenience of the return process, solving the problem of discrepancies between the actual product and the picture, and cracking down on counterfeits, Temu is expected to gradually increase consumer satisfaction and trust. As Temu continues to improve and optimize the shopping experience and respond appropriately to competitors, it is expected to achieve long-term success in the US e-commerce market.