Jumia is one of the largest e-commerce platforms in Africa. It provides sellers with a seller center called Seller Center, which has a powerful tool called Seller Coach. This tool not only provides comprehensive monitoring of store data, but also provides sellers with valuable operational suggestions to help them optimize store performance and increase sales. So, what suggestions can Jumia’s tool Seller Coach provide to sellers? Let’s take a closer look.
1. Repricing: Seller Coach scans all the products in the seller’s store and identifies those that do not offer the best price. It will use competitor prices as a reference to help sellers adjust and manage product prices to ensure that more orders are obtained at the best price.
In addition, Seller Coach will analyze product exposure, sales and other data, and recommend the best price to help sellers win the shopping cart Buy Box. This is crucial for a product. In addition to the number of units sold, conversion rate, number of visitors to the product details page, revenue and price, special attention should be paid to some key indicators, such as shopping cart price, competitor product prices, Jumia recommended prices, and sales losses caused by uncompetitive prices. Sellers can act based on these indicators to attract more traffic by offering more competitive prices.
2. Restocking: Seller Coach provides a dedicated page to help sellers understand which products in their stores are low in stock or out of stock. The tool can identify low-stock and out-of-stock items using data calculated based on average sales over the past 30 days. Sellers can view information such as the remaining inventory of the product, the sales lost due to out-of-stock, and the replenishment quantity recommended by Jumia, and replenish inventory in time according to Seller Coach’s suggestions to avoid loss of sales.
3. Listing Score: Seller Coach can identify products with low listing scores and provide optimization suggestions to increase conversion rates. Listing score is an indicator that reflects product quality and related factors. A lower score means potential room for improvement. By focusing on and optimizing products with low listing scores, sellers can increase conversion rates and boost sales.
4. Sponsored Ads: Seller Coach scans the products in the seller’s store, identifies products that have already launched sponsored ads, and provides corresponding advertising optimization suggestions. This helps sellers understand which products need to be optimized for advertising to improve the effectiveness and return of advertising.
In general, Jumia’s Seller Coach tool is an indispensable assistant. Jumia’s Seller Coach tool helps sellers optimize store operations and improve sales performance by providing suggestions on repricing, replenishment, listing scores, and sponsored ads.