It has been a year since Temu went online. During this period, Temu expanded from the initial European and American markets to Southeast Asia, the Middle East and other regions. During the expansion process, Temu faced opportunities and challenges, and quickly prepared for further expansion. So, after a year of development, some people may be curious about the current situation of sellers on the Temu platform? Let’s reveal the current situation of sellers on the Temu platform.
First, let’s take a look at the development speed of the Temu platform. From the perspective of development speed, Temu’s performance is very good. In just a few months, Temu quickly ranked first in the download list of the US Apple App Store and remained in the first position for a long time.
This development speed is mainly due to three factors.
The first is the large-scale advertising of the Temu platform. Temu has been advertising crazily on various channels, especially during Black Friday, when advertising reached a peak. Such advertising has promoted sales growth to a certain extent. However, for some independent sites, Temu’s advertising has also brought a certain degree of impact, because the traffic of independent sites mainly comes from social media advertising, and Temu’s advertising has made the competition more intense.
The second is the affordable price of Temu platform products. The concept of “Team Up, Price Down” advocated by Temu platform means that group purchases are more affordable. Temu platform is committed to providing affordable products. For example, they have launched some group purchase discounts, allowing consumers to buy high-quality products at a lower price. This affordable price strategy has attracted a large number of consumers to join Temu platform for shopping, increasing the sales volume and exposure of sellers.
The third is the invitation-to-earn mechanism of Temu platform. Temu platform provides users with a mechanism to invite friends to get rewards. By inviting friends to register and complete the purchase, the inviter can get a certain reward. This mechanism encourages users to actively promote Temu platform and attract more users to register and purchase. This model of word-of-mouth communication and user fission further enhances the exposure and sales opportunities of sellers.
In addition to the development speed, we can also pay attention to other data performance of sellers on Temu platform. At present, Temu platform has attracted more than 30,000 merchants to settle in, which shows the sellers’ interest and recognition in Temu platform. At the same time, the relatively low merchant settlement threshold of Temu platform also provides more merchants with opportunities to enter the international market.
In general, the sellers on the Temu platform have shown remarkable development momentum recently. The rapid development speed, attractive price advantages and unique invitation-based earning mechanism have made the Temu platform one of the platforms that sellers pay close attention to. However, when deciding whether to join the Temu platform, merchants still need to comprehensively consider their own supply capabilities, the acceptance of lower profit margins, and the future development prospects of the platform.