In today’s cross-border e-commerce field, product selection is a crucial task. As one of the well-known online shopping platforms, Shein has attracted the attention of consumers and sellers through its unique product selection method. With its strong global supply chain and diverse product selection, Shein has become the preferred shopping platform for many fashion lovers. The following will introduce the product selection method of the cross-border e-commerce shopping platform shein in detail.
First, Shein helps sellers select products by finding stores. The platform has many independent station stores, including 9 million+ global active stores using e-commerce SaaS platforms such as Shopify, Magento, and BigCommerce. These stores not only provide detailed information such as traffic, keywords, external links, social media, hot and new products, but also support multi-dimensional filtering, sorting and search functions, allowing sellers to analyze and monitor competitors in all aspects.
Secondly, Shein helps sellers select products by finding products. There are more than 300 million products on the platform sold on overseas independent stations, and sellers can use multi-dimensional filters and search functions to find suitable products for themselves. Not only that, Amazon sellers can find new and popular products outside the platform here, while independent station sellers can use this function to find competitors of similar products.
In addition, the cross-border e-commerce shopping platform shein also provides a keyword search function, through which sellers can obtain a large amount of Google keyword data, including search volume, natural competitors and paid competitors. These keywords can also be used to reversely find which independent station stores are using the keyword for traffic diversion, and understand the effect of traffic diversion. All keywords can be exported, which effectively helps sellers to optimize SEO and Listing, and improve product exposure and search ranking.
Finally, Shein also provides an advertisement search function. By real-time monitoring of e-commerce related posts on Meta advertising platforms (including Facebook, Instagram, Messenger, Audience Network, etc.), TikTok and Facebook Ad Library, sellers can obtain advertising materials for writing advertising copy, and monitor the best-selling products and the most popular electronic advertising styles on social media that day.
In summary, the cross-border e-commerce shopping platform shein has occupied a place in the cross-border e-commerce market with its excellent product selection method. Shein provides sellers with comprehensive and convenient product selection tools through multiple functions such as finding stores, finding products, finding keywords and finding advertisements. Sellers can rely on the rich data and diverse product selection on the platform to accurately grasp market demand and provide products that meet consumer expectations. Whether it is fashion, beauty or household goods, Shein’s product selection method brings sellers more opportunities and the possibility of success. Therefore, for those sellers who hope to make a breakthrough in the field of cross-border e-commerce, Shein’s product selection method is undoubtedly a weapon that cannot be ignored.