Amid the boom in e-commerce platforms, Lazada has attracted much attention as one of the largest e-commerce platforms in Southeast Asia. However, with the growth of online transactions, the problem of Lazada counterfeits has gradually surfaced, posing a threat to brand reputation and consumer rights. In order to protect brand reputation and provide a quality shopping experience, and avoid falling into the Lazada counterfeit trap, there are a few important things to keep in mind.
First, always be vigilant about Lazada’s banned products. Download and review the “All Countries Banned Products” list on Lazada to avoid selling banned items. Selling banned products violates the platform’s regulations and may result in a fine of $2 per product. Update the banned product list regularly and remove the banned SKUs on sale in a timely manner to ensure that the products comply with Lazada’s regulations.
Second, it is necessary to strictly prevent the risk of selling counterfeit and infringing products. Lazada cracks down on the sale of counterfeit and infringing products. Once a seller is found to be selling counterfeit and infringing products, their SKU will be offline and funds may be frozen. To avoid fines and damage to brand reputation, sellers should ensure that they do not sell counterfeit goods on Lazada. Maintain good communication with suppliers, especially branded products, and verify the validity of their authorization letters. Purchase goods from reliable suppliers to ensure the authenticity and legality of the products.
Sellers should always pay attention to order cancellation issues. If the seller cancels the order by himself within 48 hours and does not update the order status to “Ready To Ship”, he will face a fine of $2 per product. To avoid this, sellers should update the inventory level in time according to the inventory reserved by Lazada, and check and update the inventory information in the Seller Center frequently. In addition, if the seller does not take action within 48 hours and the order system is automatically canceled, he will face a fine of $5 per product. Therefore, sellers should log in to the Seller Center every two hours to check new orders and pay attention to processing orders in time to avoid fines.
False “Ready to Ship” status is another problem to watch out for. If the seller updates the order status to “Ready to Ship”, but the package fails to arrive at the sorting center within 7 calendar days after the order is created, the order will be cancelled and the seller will face a fine of $5 per product. To avoid this situation, sellers should take the relevant products offline if they cannot ship in time, and choose a reliable third-party logistics company to ensure that the package is delivered to the sorting center in time.
Finally, customer returns also need to be taken seriously. Returns due to the sale of defective products (second-hand products) will face a fine of $5 per product. To avoid this situation, sellers should carefully check the quality of the products and conduct a careful review before packaging the products. At the same time, returns due to wrong products will also be fined, including products that do not match the pictures, products that do not match the descriptions, and wrong products. Sellers should update inventory and check order information in a timely manner to ensure correct shipment to avoid unnecessary fines.
In general, in order to protect brand reputation and avoid disputes and fines caused by Lazada counterfeit problems, sellers should pay close attention to the above aspects. Always understand Lazada’s violation fine policy, abide by the platform regulations, and establish a good cooperative relationship with suppliers, purchase goods from reliable channels to provide reliable products and excellent shopping experience. Only through compliant operations and due diligence management can long-term business success be achieved on the Lazada e-commerce platform.