When running an e-commerce business on the Ozon platform, managing prices properly is one of the keys to success. Ozon provides sellers with a variety of price categories and price management tools. This article will detail these price categories and how to optimize price strategies to improve sales efficiency and attract more buyers.
1. Ozon price categories.
On the Ozon platform, you can manage a variety of price categories, which include:
Current price: This is the price that buyers see when they buy goods on Ozon. It is usually the price you set for the product and can be adjusted according to demand.
Pre-discount price: The pre-discount price refers to the original price of the product, which is displayed in a strike-through manner. Buyers can see the original price of the product and judge the discount based on the discount percentage.
Pre-discount price details: This is the detailed information of the pre-discount price, which can help buyers understand the pricing strategy and discount of the product.
Discount price: The discount price is the cost of the product taking into account all promotional activities, including the expenses borne by Ozon. This is the final actual price, and buyers will purchase the product at this price.
Minimum price: The minimum price is the price at which your product’s price cannot be reduced after it falls below a certain threshold. This threshold can be determined by the automatic application of promotions, pricing strategies, and whether the product participates in promotions.
2. Price management strategy.
On the Ozon platform, different price types and strategies can help sellers better manage prices and attract buyers. Here are some suggestions for price management strategies:
Reasonable pricing: When setting the current price, be sure to consider market competition and product costs. Prices that are too high may discourage buyers, and prices that are too low may hurt your profits.
Use pre-discount prices: Displaying pre-discount prices can attract buyers because they can clearly see the original price and discount of the product. This helps improve the shopping experience.
Develop promotions: Participating in promotions can increase product exposure and sales. Consider participating in promotions offered by the Ozon platform and develop attractive discount policies.
Update prices regularly: Update product prices regularly based on market demand and competition to ensure that your pricing strategy remains competitive.
Set the minimum price carefully: If the minimum price strategy is enabled, make sure the threshold is set reasonably. A threshold that is too low may cause the price to drop too much, affecting your profits.
3. Price optimization and customer satisfaction.
Finally, remember that price optimization is not only about sales, but also about customer satisfaction. A reasonable price policy can improve customers’ shopping experience and enhance their trust in your brand, thereby prompting them to become loyal customers.
Summary:
The Ozon platform provides sellers with a variety of price categories and price management tools, and sellers can formulate reasonable price strategies based on market demand and competition. By using pre-discount prices, participating in promotions, and updating prices regularly, sellers can improve sales efficiency and attract more buyers. At the same time, setting a reasonable minimum price strategy is also the key to ensuring price stability. In the end, price optimization not only helps to increase sales, but also improves customer satisfaction, laying the foundation for long-term growth of the business.