Many sellers and consumers have raised questions, is the Lazada platform reliable? Let’s first take a brief look at the Lazada platform. Lazada mainly operates global cross-border e-commerce business, including global procurement services in Japan, South Korea, the United States, Australia, Germany and other countries. Lazada’s positioning is circular consumption, and its business philosophy is “integrity, openness, cooperation, and win-win”, aiming to create a safe, stable, fair, just, efficient and convenient cross-border e-commerce platform.
Ask again, is Lazada reliable? In terms of credibility, it is reliable. Lazada cross-border e-commerce platform has taken the following measures to enhance the credibility of the platform:
1. Strict registration review mechanism: The platform conducts strict reviews of merchants to ensure that they have legal qualifications and good reputation. This review mechanism can effectively avoid potential fraud and enhance the credibility of the platform.
2. Identity verification and guarantee guarantee: The platform verifies the identities of sellers and buyers during the transaction to ensure the authenticity and legitimacy of both parties to the transaction. In addition, the platform also provides certain guarantee guarantees to provide additional security and protection for transactions.
3. Intelligent after-sales service mechanism: The platform has established an intelligent after-sales service mechanism, which aims to provide considerate after-sales service. This mechanism enables consumers to enjoy efficient and convenient after-sales service, thereby improving user satisfaction and further increasing the credibility of the platform.
However, there are still doubts about whether Lazada is reliable. Although Lazada is a good platform, it still needs to be improved in terms of technology.
Question 1: Lazada’s back-end operation logic may indeed be a bit complicated for new sellers. Although its visual revision makes its appearance more modern, the back-end functions and operation processes have not been significantly changed. The navigation classification may still not be clear enough, especially for cross-border sellers, the changes in navigation location and the secondary navigation may be confusing. Compared with the domestic Taobao Qianniu back-end, Lazada’s back-end operation is more complicated, which places considerable demands on the seller’s observation and memory ability. In order to adapt to the Lazada back-end, new sellers may need patient exploration and a certain learning process.
Problem 2: The products listed in Lazada’s backend are very complicated and trivial. The various product attributes make merchants dizzy, and some classification attributes are extremely unreasonable. There are duplications and crossovers between Lazada’s product categories.
Problem 3: The product list in Lazada’s backend is weird. Taking shoes as an example, according to color and size matching, some SKUs will be more than 50, and the Lazada platform displays these SKUs separately, which adds a lot of search time.
Problem 4: The SKU design of the Lazada platform does not conform to product logic. Taking the taillight of a car as an example, this product should be divided into “left lamp shell, right lamp shell, a pair of lamp shells, left bulb, right bulb, a pair of bulbs…” and put on the shelves, which takes a lot of sellers’ time to put products on the shelves.
Problem 5: The response speed of Lazada’s backend is extremely slow. You have to wait for loading to select a category, wait for loading to change the SKU, and wait for review to upload a video, and the review time is sometimes too long.
In general, the answer to the question of whether Lazada is reliable is yes. The credibility of Lazada is recognized, but there are still technical problems. Sellers need to carefully distinguish the official website from the fraudulent website when operating on the Lazada platform to avoid being deceived.