With the rapid development of cross-border e-commerce, more and more people are entering overseas markets. As a well-known cross-border e-commerce platform, Lazada has naturally become the first choice for many sellers. However, for sellers who want to open a store on Lazada, they must pass the platform’s review before they can officially go online. So, what are the review requirements and review time for Lazada store opening?
1. Lazada review requirements
To open a store on Lazada, sellers need to meet the following review requirements:
1. Business license
Lazada requires sellers to have a legal and valid business license. Whether it is a business license from the mainland or Hong Kong, it can be used to apply for Lazada store opening.
2. Legal person ID card
The seller needs to provide a legal person ID card, that is, a certificate that is consistent with the ID card of the legal representative on the business license. This is done to ensure that the seller’s identity is reliable and effective, and to prevent false information.
3. E-commerce platform experience certificate
Lazada requires sellers to have store experience on a cross-border e-commerce platform. This means that sellers need to have a successful store experience on other cross-border platforms (such as Amazon, eBay, AliExpress, etc.). This requirement is to ensure that sellers have certain cross-border e-commerce operation capabilities and reduce the risks of novice sellers.
4. Collection account
Sellers need to provide a collection account that is consistent with the information of the registered Lazada company for the settlement and payment of platform funds. This is to ensure the convenience and security of platform transactions.
5. Corporate Alipay
Lazada requires sellers to have a corporate Alipay account. This Alipay account is mainly used for store registration verification and subsequent platform transaction settlement. If there is no corporate Alipay account, the seller needs to register one in advance and conduct real-name authentication.
2. Lazada review time
The review time for Lazada store opening is generally completed about 3-5 days after submitting the application. Regardless of whether the review is passed or not, the platform will send an email and SMS to notify the seller. If the review fails, the seller can make improvements based on the reasons given by the platform and resubmit the application.
If the seller has not received the audit feedback from the platform for more than 5 days, he can consult the platform customer service about the audit situation, and submit the application to the customer service, so that they can help track it. In this way, you can understand the progress of the audit in a timely manner and avoid being shelved due to incomplete information or non-compliance with the requirements.
3. How to improve the audit pass rate?
In order to improve the audit pass rate of opening a store on Lazada, sellers can pay attention to the following points:
1. Ensure that the information provided is true and valid. When preparing the audit materials, be sure to carefully check the authenticity of the information and avoid providing false or invalid documents. Once the platform finds that the information is untrue, it will seriously affect the audit results.
2. Highlight the advantages of the company. When filling out the application form, show as much strength and advantages of the company as possible, including product features, supply chain capabilities, operating experience, etc. These will help increase the platform’s trust in sellers.
3. Provide a detailed operation plan. Before submitting an application, develop a detailed operation plan, including store operation strategies, marketing promotion plans, etc. This will help show the platform the seller’s professional ability and business determination.
4. Pay attention to communication with the platform. During the audit period, communicate with the platform customer service in a timely manner, actively feedback problems, and seek help and suggestions. Good communication helps solve problems and improve audit efficiency.
In short, for sellers who want to open a store on Lazada, understanding and meeting the platform’s audit requirements is the key to successfully opening a store. At the same time, following the platform’s specifications and requirements and constantly improving their own professional capabilities and service quality can better expand overseas markets and achieve commercial success.