In the Middle East, souq buyers have special preferences for different types of products. In this regard, let’s take a look at what types of products buyers on this platform like. I hope it can be helpful and inspiring for everyone to choose products when entering the souq platform.
Beauty and personal care are another popular commodity category in the Middle East. Middle Eastern women spend the most on beauty products in the world, spending thousands of dollars on beauty products on average each year. Therefore, Middle Eastern souq buyers have a huge demand for eye products such as eye shadow and eyeliner in the beauty category.
The Middle East is also a prosperous market for automobiles and their accessories. The Middle Eastern countries have a high rate of family car ownership, import hundreds of thousands of cars each year, and the second-hand car market is also very large. This has led to a booming auto parts market in the Middle East, with annual sales of more than $10 billion. However, the “tycoons” in the Middle East have very strict requirements for their cars. If Chinese sellers want to enter this market, they need to work harder on product quality.
Home furnishings are also favored by Middle Eastern souq buyers. The Middle East economy mainly relies on oil exports, light industry is not developed, and many textiles and furniture need to be imported. The UAE is considered one of the best markets for Chinese furniture exports, and the prosperity of the local real estate market has brought huge business opportunities to furniture manufacturers. Middle Eastern consumers do not have special requirements when purchasing furniture. They like a wide range of styles. There are fans of different styles of furniture. Regardless of the price, there will be a market for purchase, so the frequency of furniture consumption is extremely high.
Household appliances are another focus of Middle Eastern souq buyers. There is a great demand for household appliances in the Middle East. Although Chinese electrical appliance brands do not have much advantage in the Middle East market, local consumers generally prefer European, American, Japanese and Korean brands. However, with the influx of more and more foreign populations into the Middle East and the promotion of the “Belt and Road” initiative, Chinese small household appliances with high cost performance have begun to attract attention from the Middle East market.
Tea products are also loved by Middle Eastern souq buyers. The UAE is one of the countries with the highest tea consumption in the world, with an annual per capita consumption of 8 kilograms. Tea is not only used to entertain guests in the Middle East, but also has many benefits such as refreshing the mind, eliminating fatigue, and cultivating sentiment. Tea has become an indispensable part of the lives of people in the Middle East, especially black tea and green tea.
In short, souq buyers in the Middle East have shown great interest in a variety of products. Digital and 3C products, fashion products, beauty and personal care, automobiles and their accessories, home furniture, household appliances, and tea are all popular products on Middle Eastern e-commerce platforms. Understanding the needs of Middle Eastern consumers and providing products that meet their preferences will be the key to successfully entering the market. Therefore, if you also have relevant ideas and want to enter the souq platform, you can still do more research on the above.