SOUQ is a well-known e-commerce platform based in the UAE, known for its wide range of products and large user base. As a seller, operating effectively on SOUQ is essential to achieve good sales performance. This article will introduce some key SOUQ operation strategies to help you succeed on this platform.
First of all, language plays an important role in SOUQ operations. The English penetration rate in the UAE is very high, so you can upload product information in English. The SOUQ system will automatically translate product information into Arabic to meet the needs of Arabic users. In terms of customer service, SOUQ is similar to Amazon and usually does not communicate directly with customers. However, if you encounter complaints from buyers who only speak Arabic, you can solve communication problems with the assistance of SOUQ customer service.
Secondly, regarding product images, similar to Amazon, the SOUQ platform requires that product images must be white-background photos and have certain specifications. The image should be larger than 500*500 pixels and the file size should be more than 90k. To ensure the quality of the pictures, the pictures should not contain any unnecessary information such as watermarks or other links, and the pictures should be consistent with the real objects to avoid misleading or causing dissatisfaction among users.
Distribution is a very important part of SOUQ’s operation. The SOUQ platform attaches great importance to the number of SKUs of sellers, because the more SKUs there are, the greater the exposure opportunities for our products. Therefore, the strategy of distributing goods on SOUQ is to provide as many different types of products as possible to cover the different needs of users in order to improve the visibility of our products on the platform.
In addition, ranking is also a key factor that needs to be paid attention to in SOUQ’s operation. On the SOUQ platform, the key indicators of sellers have a great impact on product rankings. These key indicators include order cancellation rate, return rate, late delivery rate, and negative reviews. In order to maintain a good ranking, we need to minimize order cancellations and returns, ship in a timely manner, and pay attention to responding to user feedback in a timely manner. In addition, we can also use SOUQ’s in-site marketing tools, such as sponsored products, to improve our product exposure and ranking and attract more users’ attention.
In summary, an excellent SOUQ operation strategy is essential to success on SOUQ. By using English as the language for uploading products and using the automatic translation function to meet the needs of Arabic users, you can expand the audience of your products. Following SOUQ’s image specifications and providing high-quality and consistent product images can increase customer trust and willingness to buy. The distribution strategy can increase product exposure and sales opportunities. In terms of maintaining a good ranking, it is crucial to reduce order cancellation and return rates and handle user feedback in a timely manner. At the same time, using in-site marketing tools to increase product exposure is also an effective method. By following these key operation strategies, you will be able to achieve considerable sales results on the SOUQ platform and succeed in the UAE e-commerce market.