When Amazon sellers need to advertise, they can consider the following aspects: 1. Determine which products need to be advertised; 2. Use product listings to select keywords; 3. Place automatic ads; 4. Assign ads according to matching types; 5. Apply keyword research results in product listings.
1. Select products that need to be advertised.
The seller first selects the products that need to be advertised, and may need to select several products in advance for testing. Many people think that if there are no 5 to 10 product reviews, advertising should not be considered for the time being, which is reasonable. Of course, this does not mean that products with few or no reviews cannot be advertised. If the budget allows, they can be advertised.
2. Use product listings to select keywords
When you start selecting keywords, the product list will lose a good entry point. You can use gadgets to query and study the keywords of the opponent’s product ads. Don’t think that you spend too much time researching keywords before the ad is released, because future work will be based on this.
3. When placing automatic ads, the following points should be considered:
① The automatic ad generation function can save a lot of time, but the premise is that there needs to be a detailed and appropriate product page to describe the product.
② Automatic ads run for 7 days with reasonable bids and budgets.
③ Download the ad index report that people use to search and click.
④ Pause the ad operation, select the best performing keywords, and place manual ads on this basis to continuously refine keywords.
⑤ Sellers who have placed PPC ads know that the best way is to combine the two types of ads, take advantage of each other’s strengths and weaknesses, place short-term automatic ads to obtain useful keywords, and place long-term manual ads to continuously attract products and increase product exposure.
4. Ads are classified according to matching types.
Set the keyword matching type to broad match, phrase match, and exact match, and you can track advertising performance by ad type.
5. Apply keyword research results in product listings.
Through advertising, you can increase the click-through rate and exposure rate of products, thereby achieving the goal of attracting product traffic and increasing sales. New sellers will inevitably need to advertise to improve store reputation and conversion rate, so it is very necessary to understand advertising.