Cross-border e-commerce needs to pay attention to choosing products that are universal, or simple to operate and easy to use. At the same time, copyright issues are of utmost importance. In addition, the capital requirements of cross-border e-commerce include five aspects: registered capital, product procurement funds, operating funds, marketing funds, and after-sales maintenance funds.
1. What are the precautions for cross-border e-commerce product selection?
When choosing products, try to choose products that are simple to use and easy to operate to put on the shelves, so that buyers do not think that the products themselves have quality problems because of regional cultural differences or cannot understand the product instructions. Avoid the situation where buyers refund due to communication barriers, understanding barriers, and mutual information asymmetry, resulting in waste of manpower and material resources. Therefore, before the product is put on the shelves, the seller should consider it carefully. It is best to put global universal products on the shelves, or simplify the subsequent after-sales service. In addition, pay attention to copyright issues, and cross-border e-commerce should also avoid copyright minefields. When many people first do cross-border e-commerce, due to unclear positioning, they imitate others to make products, but blindly following the trend may lead to copyright issues. If cross-border e-commerce does not pay attention to copyright issues and blindly chooses products, it may fall into a copyright storm, affecting the reputation and development of the company. With the continuous development and progress of national laws and regulations and social and economic trade, the importance of copyright issues has become increasingly prominent, and e-commerce should also pay attention to this issue. As long as a work appears, it is necessary to apply for copyright. Copyright plays a role in protecting works in cross-border trade.
2. What are the capital needs of cross-border e-commerce?
1. Registered capital. Registered capital refers to the funds that an enterprise needs to pay when registering a company. Different registered capitals have different requirements, some require high registered capital, and some require low registered capital. When choosing to register, the required registered capital should be considered to avoid being unable to register a company due to insufficient funds. 2. Commodity procurement funds.
Product procurement funds refer to the funds required to purchase goods. Cross-border e-commerce platforms generally purchase goods in wholesale, so procurement funds require sufficient financial support. In addition, currency exchange rates and overseas logistics costs need to be considered.
3. Operating funds. Operating funds refer to the funds required for daily operations of the platform. Including employee wages, rent, water and electricity bills, network fees, platform maintenance fees, etc. Operating funds are the lifeline of cross-border e-commerce platforms and must be kept sufficient to ensure the normal operation of the platform. 4. Marketing funds.
Marketing funds refer to funds used to promote products and services. Including advertising fees, marketing activity fees, gift fees, etc. The amount of marketing funds directly affects the exposure and sales of the platform.
5. After-sales maintenance funds.
After-sales maintenance funds refer to funds used to handle after-sales matters. Including returns, exchanges, maintenance and other fees. Sufficient after-sales maintenance funds directly affect the user satisfaction and reputation of the platform.
Many novice sellers do not know much about the relevant precautions and capital requirements before entering the cross-border e-commerce industry. I hope the above content can help novice sellers.