For sellers on the Amazon platform, the shopping cart plays a very important role. If the product can enter the customer’s shopping cart, the possibility of getting an order will increase. Unlike domestic e-commerce platforms, Amazon’s shopping cart is not available for every listing, and shopping carts are often lost. In addition, sellers sometimes don’t know why this happens. Common reasons for loss are as follows:
1. The price increase is too large.
Price is a very important factor for Amazon to consider shopping carts. If the price of a product increases too much in a single time, the probability of shopping cart loss will increase significantly. On the one hand, Amazon avoids the bad buying experience caused by a sharp increase or decrease in price by platform buyers; on the other hand, if the price increases too much, the shopping cart can easily be snatched away by other low-priced listings. Therefore, it is recommended that sellers make small adjustments in multiple stages when adjusting prices to reduce the impact on the shopping cart.
2. Being followed by the opponent.
When a product is followed, Amazon will allocate shopping carts based on comprehensive factors such as sales, performance, timeliness of delivery methods, and price. A better account will be more likely to win the shopping cart.
3. Modify listings at will.
Changing Amazon listings at random will have a direct impact on the ranking and weight of the entire listi. Changing the list category and other operations are important factors that lead to the disappearance of the shopping cart.
4. The price has dropped sharply.
The A9 algorithm will constantly test the maximum benefit of each product through the conversion rate. If the product has poor conversion and poor sales for a long time, the platform algorithm will think that the match between the product and the buyer is not high. In this case, the product is likely to lose the shopping cart.
On the contrary, if the platform algorithm believes that the product matches the buyer’s needs, the conversion rate and sales are good, the shopping cart win rate will be higher, and the chances of allocating traffic and obtaining orders will also increase.
5. Too many bad reviews lead to poor listing performance.
If you receive bad reviews, it will affect the ranking and weight of the list, thereby affecting conversion and sales. This may cause the shopping cart to be lost.
6. Insufficient inventory.
If there is not enough inventory, Amazon will think that it cannot provide more consumption opportunities for buyers, so the shopping cart may be lost. Therefore, sellers need to ensure that there is enough inventory to avoid losing the shopping cart.
7. New FBA self-delivery cycle.
Delivery time will also affect winning the shopping cart. Generally speaking, the return rate of new shopping carts is low. If Amazon FBM delivery is added, the possibility of losing the shopping cart increases. Therefore, if you want to get the shopping cart and win more orders, it is recommended that sellers choose FBA.
In short, sellers should be clear that the shopping cart is not an advertisement. Although the buybox will increase the probability of users placing an order, it cannot increase the exposure of the product. At the same time, there are many factors that affect buyers’ orders. Even if they have a shopping cart, if the listing does not stimulate the customer’s desire to consume, it cannot increase the order.