Sellers who have been exposed to cross-border e-commerce should have heard of self-built foreign trade independent stations. They are eager to try but consider the configuration and expenses of various aspects. This article will introduce what is a self-built station? What are the advantages of building a self-built foreign trade station?
1. What is a self-built station?
At present, platforms and self-built stations are the two main channels of cross-border e-commerce. Platforms refer to enterprises opening stores and conducting trade activities through well-known platforms such as Amazon and Alibaba International Station. Self-built stations refer to enterprises opening their own websites, which is similar to opening stores in independent stores.
In the initial period of cross-border e-commerce, most companies basically chose Amazon, Alibaba and other platforms. However, as more and more companies joined this track, the disadvantages of the platform became more and more prominent. Companies with rich foreign trade experience have “built their own portals” and turned to self-built stations.
2. The advantages of building a self-built foreign trade station.
The cost of opening a store on the platform is low, but the disadvantages are also obvious, such as great price competition and many restrictions. Therefore, many companies began to turn to self-built stations. Self-built websites and platforms have their own advantages and disadvantages, but for companies that want long-term development, it is wiser to choose independent websites.
The entry threshold of the self-built website platform is low. To open a store, you only need to register directly and upload relevant certificates and information;
Self-built websites have relatively few restrictions. Whether it is a counterfeit or a genuine brand, it can be done, and at the same time, the platform’s commission can be saved. Compared with the platform, the profit will be much higher. In addition, sellers can also freely choose safe, stable, and high-success-rate payment channels, so sellers don’t have to worry about order payment issues
In addition, the style of self-built websites will not be too single, which is conducive to the display and expression of corporate culture, so that customers can have a more comprehensive understanding of the company. Self-built websites effectively avoid price wars among peers. The saved commission can be spent on product promotion, product quality, or high-quality payment channels can be selected to provide customers with a better experience and bring more orders to the company.
The above is about what is a self-built website and the advantages of building a self-built website. Novice sellers can make a simple preliminary understanding of self-built websites, and choose to settle in the platform or self-built websites according to the store operation ideas and store development.