With the rapid development of the Internet industry, a large number of cross-border e-commerce platforms have emerged in the market. The cross-border e-commerce market in developed countries has gradually tended to be saturated. At this time, developing countries have become new opportunities, especially Southeast Asia has become the first choice for many sellers, and Lazada is very well-known in Southeast Asia. Today, let’s talk about what Lazada does well?
1. Maternal and infant products.
Diapers are very popular maternal and infant products, especially on the Lazada platform in Malaysia. According to data, it accounts for 5% of the total sales of diapers in Malaysia.
Maternal and infant clothing is another hot-selling product category, and the sales volume on the Lazada platform is also very considerable.
Baby toiletries are an important part of paying attention to the health and comfort of babies, and they also have considerable sales on the Lazada platform.
Baby toys are an important tool for promoting the intellectual and sensory development of babies, and this category is also very popular on the Lazada platform.
The sales of maternal and infant products on the Lazada platform are very active, and products such as diapers, maternal and infant clothing, baby toiletries, and baby toys all enjoy considerable sales.
2. Clothing accessories
Women are the main consumer group for fashion accessories, especially in Southeast Asia. The unique culture and climatic conditions in Southeast Asia will affect consumers’ choices. Data shows that on the Lazada platform, the search rate and sales of products such as sunglasses, bags, shirts, shoes and watches are very high.
It should be noted that the development of social media and fast fashion has promoted the consumption of clothing accessories, sports shoes, watches and fashion clothing by young people. These products are also listed as best-sellers and are popular among consumers.
3. Daily necessities.
In daily life, daily necessities are indispensable items for people. During the epidemic, many people chose to buy daily necessities online to meet the needs of living at home. Detergents, storage boxes and towels are among the most purchased daily necessities by office workers. These products usually have high sales on major websites because they are necessities in people’s daily lives. For Southeast Asian residents who have increased their time at home, they use the convenience of online shopping to buy daily necessities to meet their daily needs at home.
4. Electronics.
After the outbreak, the demand for electronic products increased dramatically, among which USB flash drives, tablets, smartphones, TVs and game consoles saw a significant increase in sales on Lazada Malaysia, Thailand and the Philippines, while male buyers showed strong purchasing power.
5. Health and beauty products.
Health and beauty products are also one of the most popular categories, especially in Lazada Thailand, where the market competition is fierce and the growth is the fastest. Female buyers’ shopping interest and spending power for health and beauty products cannot be ignored.
For all novice sellers, product selection is very important. Choosing the right product can achieve twice the result with half the effort. Therefore, when selecting products, sellers must choose products based on the consumption habits and religious taboos of users in the destination country. It should be noted that some countries also have taboo colors, so when choosing products, you must avoid such mistakes. That’s all about what Lazada does well.