When you find that your traffic and order volume are declining, what is the reason? Today, this article will specifically answer this question for you.
In fact, there are many reasons for the decline in listings and orders, and the corresponding solutions are also different. Therefore, when sellers realize that traffic and order volume are declining, the first thing they should do is to check the root cause of the problem and then consider which solution to use.
1. The competitive environment has changed.
If other sellers rank by increasing advertising bids and budgets, lowering selling prices, etc., it will also cause the display position to be snatched, affecting traffic and quantity; at this time, sellers also need to increase traffic channels, such as checking whether there are some keywords, or discounts can be used to increase competitiveness.
2. Buyer bad reviews.
This is one of the common reasons for the sudden decline in traffic and order volume for novice sellers. Sellers who have completed brand registration can try to communicate with buyers through the contact buyer function, provide solutions, and request to delete bad reviews. In addition, the VINE plan can be used to quickly obtain high-quality reviews to dilute bad reviews. In contrast, ordinary sellers without registered brands will be very passive when facing bad reviews.
3. Decline in traffic and order volume due to cyclical factors.
This can be divided into two situations. One is seasonal products. All order volumes in a year are basically concentrated in a certain period of time. In the past, they can only wait until next year. Then, in the off-season, sellers can appropriately reduce advertising to maintain rankings.
The other is that products entering the decline stage are being replaced by other better-designed products, and market demand will only become smaller and smaller. In this case, the best way is to develop other explosive products before a certain product enters the decline stage, and use the profits brought by new products to make up for the decline in revenue caused by the decline in the number of orders of old products.
Okay, the above are the three situations summarized for everyone. When you encounter a decline in traffic and order volume, you can refer to this article to find the relevant reasons and make targeted solutions. I hope it will be helpful to everyone. If you need the content of this article, please bookmark this article.