Amazon advertising has always been a difficult point in Amazon’s operations. Rapid transformation through advertising is one of the most effective ways of operation. So many sellers focus on advertising. Have you ever encountered a situation where the advertisement has no clicks and the clicks have no conversions? So, how to optimize Amazon’s advertising? What are the tips?
1. Listing optimization.
Before placing advertisements on Amazon, you must first optimize the listing. When selecting products and planning to place advertisements, you need to plan the product’s pictures, titles, product features, product descriptions, keywords and other contents in detail. The main picture is the primary condition to attract buyers, while the title and product description affect the buyer’s purchase intention to a certain extent.
2. Control the delivery budget.
Advertising is not blind, and budgets should be made in advance. Sellers need to set the advertising budget through refined delivery, not just total budget control, because the profit margin of each product is different, so consciously allocate a single product budget according to the profit margin and performance to control the input-output ratio of advertising.
3. Advertising should have a structure.
The structure of the advertisement will affect the buyer’s shopping experience. Sellers need to set up an ad campaign for best-selling products, product categories or brands through Amazon’s advertising platform, and then set up a more specific ad group in the campaign.
Fourth, research and analyze competitors
Sellers can observe competitors’ keywords and then add them to their own ads, which will gain additional exposure and allow more sellers’ products.
Five, keyword setting.
Keywords are indispensable for advertising. When products are just launched, phrase matching or violent broad matching can be used first. After the advertisement has been running for a period of time, sellers need to adjust keywords through advertising reports. When sellers understand buyers’ search habits, they can use exact matching.
Sixth, continue to optimize advertising.
If sellers want to maximize the effect of advertising and bring in more orders, advertising needs to continue to be optimized. For example, sellers need to adjust the accuracy of advertising according to sales changes and market changes to reduce the input-output ratio. It also includes keyword bidding fluctuations, bidding for single product budgets, and bidding for total budgets.
Advertising optimization is an essential part of Amazon store operations. The above introduces some tips for optimizing Amazon advertising. When optimizing advertising, sellers can refer to the above suggestions to maximize the advertising effect.