As a popular e-commerce trading platform in Southeast Asian countries, Lazada has attracted many domestic sellers who want to promote their products to the Southeast Asian market. On the one hand, the logistics costs in the region are relatively low, which is more competitive than in Europe and other places; on the other hand, Southeast Asian consumers have strong purchasing power for affordable goods. With the acquisition by Alibaba, Lazada has become the largest and most popular e-commerce trading platform in Southeast Asia.
In fact, it is not difficult for domestic sellers to open a store on Lazada. You only need to prepare the relevant materials. Let’s take a look at the detailed steps to register a Lazada store:
1. Registration process
1. Visit the Lazada Seller Center and click “Become a Seller” below in the seller login box on the right to register.
2. Select the seller type. Chinese sellers usually choose the third type, that is, cross-border sellers.
3. Enter the corporate bank account and mobile phone number for verification, and then click “Register”.
4. Fill in real information such as name, contact information, address, etc. in English or pinyin, and upload a scanned copy of the business license as required.
5. Lazada will send an email to the email address you filled in asking the seller to change the password. Just click the link in the email and change the password to activate.
6. Complete the online real-person Lazada training, or watch the entry video and courseware. You must complete the entry test and achieve a correct rate of more than 50%.
7. Finally, bind the payment method. You can choose Lianlian Cross-border to bind the corporate account and wait for the platform to review. Once the review is passed, your Lazada seller account registration is complete.
The steps to register a Lazada seller account are relatively simple. The key is to prepare the information required for the platform to open a store and fill in each information truthfully to ensure a smooth completion of the registration process.
2. Information required for opening a store
Before registering a seller account, sellers need to prepare the following information:
1. Business license: For cross-border sellers, Lazada only accepts corporate registration. Therefore, you need to prepare a business license, which can be a company in mainland China or Hong Kong. This is a necessary document for opening a store.
2. ID card: You need to provide the identity certificate of the legal person on the business license as a personal identity verification.
3. Lianlian cross-border payment. Registering a Lazada corporate Alipay account can facilitate verification of your account.
4. Contact information: It is recommended to use a foreign corporate mailbox as your contact email address and provide the legal person’s phone number.
5. Proof of cross-border e-commerce experience: Lazada requires sellers to have certain cross-border e-commerce sales experience, such as experience in opening stores on platforms such as Amazon, AliExpress, Wish, and eBay.
After preparing the above information, you can start registering your Lazada seller account. Make sure to fill in each information as required to complete the registration process smoothly.
Opening a Lazada store provides domestic sellers with a great opportunity to enter the Southeast Asian market. Prepare the required documents and information, follow the registration process step by step, and you will be able to have your own store on Lazada, start selling products and attract consumers in Southeast Asia.