Cdiscount, as the largest local e-commerce platform in France, has many eye-catching features that make it one of the most popular shopping platforms for the French. This article will introduce the four unique features of Cdiscount, so that everyone can have a deeper understanding of this huge e-commerce empire.
Feature 1: The platform is huge.
First of all, Cdiscount’s scale is impressive. It operates 21 categories, covering all aspects of life. From DVDs, books, music, to computers, photography equipment, to phones and audio-visual equipment, home appliances and furniture, and even red wine and other alcoholic beverages, prepared foods, fashion accessories, cosmetics, baby products, pet products, luggage and musical instruments, there is almost no area that Cdiscount does not cover. This wide range of product coverage allows consumers to find almost everything they need on Cdiscount, making it the leader in the French e-commerce market share, with a market share of 34%, second only to Amazon France.
Feature 2: The average order value of products is high, and relatively few Chinese people have settled in.
Secondly, the average order value of products on Cdiscount is relatively high. This means that the products on Cdiscount are usually more expensive, attracting more customers who are willing to spend more money. At the same time, although Cdiscount is one of the largest e-commerce platforms in France, there are relatively few Chinese sellers. Currently, Chinese sellers only account for a quarter of the total number of sellers. This allows Cdiscount to maintain a unique local atmosphere and provide more choices for consumers who are looking for high-end products and local French experiences.
Feature 3: Many products, online stores combined with offline stores.
In addition, Cdiscount also actively advocates the combination of online stores and offline stores. This means that Cdiscount not only shines in the online world, but also has a presence in the physical retail field. They actively promote the integration of online and offline to provide consumers with more flexible shopping methods. This strategy enables Cdiscount to better meet the needs of modern consumers, whether they like to shop online or prefer to go to physical stores in person.
As a leader in the French e-commerce field, Cdiscount attracts a wide range of customers with its huge scale, high-priced products and the integration of online and offline. If you are interested in Cdiscount, whether as a shopper or a potential merchant, you can learn more about this e-commerce platform, because its unique characteristics make it a shining pearl in the French e-commerce market. Whether you are looking for high-end products or want to integrate into the French e-commerce market, Cdiscount is worth exploring.