Brand abuse can be said to be a nightmare for Amazon sellers. Due to brand abuse, sellers are rejected for filing, their brands are removed, and brand abuse, it is difficult to solve the problem of legal person abuse of brands through appeals, so sellers can only take preventive measures. The following situations may lead to brand abuse:
1. Failure to handle brand filing or authorized stores in a timely manner has infringement, fraud and other illegal acts.
If your store encounters brand abuse problems, you can first check the store that is filed or authorized by the brand to see if there is any unprocessed violation information.
2. Other websites registered by the same entity have violations, resulting in “cross-point joint responsibility” processing.
If other websites registered by the same entity have violations, their own stores may be involved. Sellers can check whether the stores on other websites are selling normally.
3. Too many brand authorizations.
At present, no specific relevant standards have been found. Some sellers have reported more than 5, and some sellers have reported 7. However, since there is no accurate data support at present, sellers are better off controlling the number of authorizations and the compliance operation of authorized stores.
Stores should try to use only one brand, reduce brand authorization, and achieve true isolation.
4. There are too many brand complaints and the success rate of complaints is low.
This situation will be considered as brand abuse complaints by Amazon. It is recommended that sellers complain to a certain extent to control the success rate of complaints and avoid losing more than less.
In addition to the above reasons, if the brand belongs to the 15,000 trademarks that have been invalidated before, re-filing will also prompt the brand abuse. Even if it is a completely different brand name and category, the brand still cannot be archived again.
It can be said that sellers do not want their stores to abuse brands. The subsequent appeal process is cumbersome and the success rate is low. Fortunately, most sellers can avoid or deal with store and account problems through self-examination, while problems such as rainstorm trademarks, brand abnormalities, and lawyers can only be passively beaten. In this regard, it is recommended that sellers start with the root causes and registered trademarks to reduce the occurrence of such situations.
This article mainly shares the common reasons for brand abuse. Sellers can take precautions from these aspects to avoid their stores from being judged as brand abuse.