Many sellers have all kinds of questions before making seasonal products, which make them afraid to choose and put seasonal products on the shelves easily. This article will answer some common seasonal product questions for sellers. Let’s take a look.
Question 1: Is Amazon FBA/FBM seasonal products worth doing?
Seasonal products are suitable for mature sellers. If you want to place orders quickly, seasonal products are worth doing, but you must prepare in advance. FBM sellers should put them on the shelves at least one month in advance, and FBA sellers should start selling at least two weeks in advance. In addition, FBA should also control the number of FBA inventory, stop selling, and make a wave of withdrawal money.
Question 2: How to find seasonal products, which seasonal products are worth doing?
The best way to discover seasonal products is to study local or global festivals or holidays. Taking St. Patrick’s Day as an example, green clothes, green hats, green decorations, green food, etc. are all popular.
Other examples include Valentine’s Day roses, Halloween pumpkins and costumes, Christmas trees and gifts.
When choosing seasonal products, choose products with high profit margins and stable demand.
After learning about the festival culture online, you can search on the corresponding Amazon website to check the search popularity and sales of related products, and then select products from domestic suppliers (you can choose from mature industrial parks such as Yiwu and Dongguan, or choose suitable ones on express delivery/Alibaba).
Question 3: How to promote seasonal products quickly?
The best way to promote seasonal products is to place PC ads on Amazon. In addition, we can also use social media platforms and off-site promotions to promote seasonal products to potential customers. When placing ads, remember to create some exclusive promotions and discounts for seasonal products on the product page to gain more attention.
Question 4: What should I do if seasonal products are unsalable?
If seasonal products are unsalable, please consider the following solutions:
Optimize listing: Make sure that the title, description, image and other information on the product page accurately reflect the characteristics and advantages of seasonal products.
Adjust prices: If the price is too high, you can consider lowering the price to attract more buyers.
Increase promotional discounts: Set up promotions and discounts for seasonal products, such as discounts, buy one get one free, etc.
Expand the target market: Consider promoting your product to a wider target market, such as consumers in other countries or regions.
Adjust the time of listing: If the seasonal product does not fit the current season, consider delaying the listing time so that it can be restarted in the appropriate season.
The above are answers to common questions about Amazon seasonal products. Is it still worthwhile to sell Amazon seasonal products? The answer is yes, it can be done.