Please read this section with these questions:
1. What are the ways to get TikTok traffic?
2. How to use the comment area lottery to help your account detonate traffic?
3. How to get search traffic on TikTok?
The content of the previous section is to understand the complete closed loop of getting traffic on TikTok, and what factors play what role in it. In this section, I will give you a few tricks to “get traffic”, and each trick can be used well to get twice the result with half the effort. But there is an important premise before using it: you need to have established the “short video super snowball” model of your account, and you need to be able to use it with ease before you can play a miraculous effect. If you don’t build and use the “short video super snowball” model well, or even fail to pass the “black hole period” of your account, the effects of these big moves will be greatly reduced, and it will also waste your time and dampen your enthusiasm.
In this section, I will share with you my understanding, disassembly, and implementation of these five big moves. I call it: TikTok’s five major traffic upgrade combo punches.
The first move: launch a work challenge
Search for “challenge” in TikTok, and you can see many interesting challenge tasks given by bloggers and businesses, and set the challenge deadline, success criteria, and rewards after success. This kind of task will attract your own fans and new users to participate, improve the video’s completion rate, interaction rate and other data, push the video to a larger traffic pool, and increase many fans.
When giving out challenge tasks, you need to pay attention to the following points:
1. The challenge you set should be related to your own products or content, such as swimsuit challenges for swimsuit sellers, dress challenges for dress sellers, travel challenges for scenery accounts, and so on. Only in this way can you attract people with the right labels. If the challenge is not related to your account, even if many people pay attention to and participate, the label of this account will be changed. It is very troublesome to change it back, and the gain will not outweigh the loss.
2. The challenge you set needs to control the subtle degree of difficulty: it cannot be too simple, without the feeling of challenge; nor can it be too difficult, no one will be willing to try. This degree should be controlled within a range that you can hope to achieve with effort, but not too many people can achieve. In this way, users are willing to participate, and after achieving the challenge, they will have a sense of honor and are willing to share such achievements with people around them. Because what we are willing to share is not other people’s products, but our own highlights.
3. When setting a challenge, you need to give an attractive reward so that everyone has a strong motivation to strive for this reward. For merchants, it is best to choose something that is unique and inexpensive as a reward. For example: If you successfully complete the challenge, we will engrave your most beautiful look on this sterling silver necklace and add the words “xx challenge successful’ to give it to you.
Tips
Customized products have both product use value and emotional value, which can more easily enhance the sense of value in the hearts of users.
You can set challenges that match your account based on your own products and the interests of your fans. With a certain fan base, such challenges can easily cause users to help you pull data through UGC (user-generated content), allowing TikTok to determine that your work is very popular, and thus push it to more people with the same interests, so that you can get more traffic.
The second trick: use the power of similar influencers to attract traffic for yourself
There is another use for benchmarking accounts: use reasonable methods to attract the attention of the fans of the account.
First, search for the most relevant topics and tags on TikTok, find works with a high degree of overlap with your own account fans, and shoot with this work. Doing so will not only tell TikTok that you and this influencer have the same account type and your fan base is very similar, thereby strengthening your tag, but also increase the probability of finding you when the fans of the target influencer search for this influencer’s videos, thereby gaining exposure again.
Second, interact more with similar influencers or similar accounts to attract their fans’ favor and attention to your account. For example, for a very popular video, click on the comment area to find some interesting comments, like his comments, and reply “Your comments are great! I think so too!” If you resonate with the other party, the other party may come to your homepage to see your work. However, this method is very time-consuming. If there is no good copywriting, interacting in the comment area will have no effect. So this method is only a supplementary method. If you still have time after all other methods have been done, you can try it.
The third move: Super giveaway (lottery in the comment area) to detonate traffic
1. What is giveaway?
Giveaway means an activity of giving away prizes to fans through lottery. For example, I am a merchant selling moissanite. I publish an activity announcement: All fans (need to follow) who like this work and @ friends (or forward it) will have the opportunity to get a 1 carat D color VVS1 clarity eight hearts and eight arrows cut moissanite ring for free, which originally costs $300. I will draw one of the fans who meet the conditions. After winning, you only need to pay $10 for postage to get it for free.
After the announcement of this activity is released, many fans will actively participate and also pull their friends to participate, and the popularity will soar. If you do such activities 1~2 times a week, you can attract waves of new fans. Those who win prizes may also be very active in posting the products and winning records on their social media and @ the merchants.
The giveaway activity is similar to the lucky bag logic in our domestic Douyin, which is to give gifts to attract popularity. However, the giveaway can last for several days, and when the popularity is high, it can be opened for free.
2. Why is giveaway a super trick?
Now that you know what giveaway is, let me take you to experience why it is a super trick. Promotion
First, improve fan stickiness. For an account that already has fans, this already has value that can attract customers, such as good content, good products or good personalities. On this basis, giving benefits will gain higher favorability and fan stickiness, and the fan participation will also be very high.
Second, increase various data, push the work to a larger traffic pool, and attract new fans. When we set up giveaway, we usually set several conditions: like + follow + specific comments or sharing. These conditions directly increase the data of our videos, and also promote participants to spread them with their social circles. We can trigger two powerful growth mechanisms at the same time: TikTok’s traffic pool recommendation mechanism + fan community fission mechanism, dual-core driving traffic growth.
Third, clever use of giveaway can reduce costs to a very low level. The heads of the companies I incubated and my fans would ask me a question when I designed this plan for them: “Will it be very costly to give gifts to fans? Is it difficult to sustain?” In fact, as long as you understand the essence of the product power I talked about before, this problem will not only not bother you, but will become a big trick that you can use continuously.
In the example I gave earlier, giving away a moissanite ring with a daily price of US$80, actually cost me 40 yuan. Add the cost of international express delivery (7-14 days) of 30-40 RMB, that is, the total cost is 70 RMB, which is about 10 USD. But you can take a look at my award-winning rules: “After winning the prize, you only need to pay 10 USD postage to get it for free.” This rule is very acceptable to fans, because the postage in the United States is about 10 USD on a daily basis; it is even more acceptable to me, because the cost of my product plus shipping is also about 10 USD. It is equivalent to not spending much money, but getting so much exposure, so much free publicity, and such a big traffic driving force.
It’s not just this product. For swimwear products, it can be said that the daily price of 69 USD swimwear is given away, but the cost of postage is only 8 USD; for fiber lamps, it can be said that the daily price of 18 USD lamps is given away, but the cost of postage is only 9 USD. Grasp the underlying logic I told you in the product power section, and combine these traffic marketing methods, and you will be invincible.
Free means transferring the cost of free goods. Now do you understand why I say this is a great trick?
Tips
Here is a formula for you. When setting up your own giveaway event, refer to this formula: follow + like + comment on specific content + forward/share = get the qualification for the lucky draw.
The fourth trick: TikTok’s SEO (search engine optimization)
SEO refers to keyword search, which is generally used for keyword search optimization of search engines. As TikTok becomes more and more popular, users are inspired by TikTok in many lifestyles, such as entertainment, food, travel, sports and fitness. After getting used to being input with such content, when encountering questions that interest them, users may look for answers in TikTok’s search bar.
For example: “What delicious Japanese food is there in Los Angeles?” The search results not only have answers, but also videos of experts visiting the store. Users click on the video and can specifically feel whether they really want to try it. As TikTok has more and more users, the cultivation of user habits will become more and more mature, and the search traffic of SEO will also increase.
TikTok’s SEO requires us to repeatedly add keywords to the account introduction, the copy in the video, the copy when publishing the video, and the topic, match the keywords of our user portrait, and consciously increase the density of keywords. At the same time, when interacting with other Internet celebrities, forward and interact with each other with keywords, etc. Let the TikTok platform think that the video you post is the best content under a certain keyword. When users search for these keywords, your work will be ranked in the front, and users will also think that your account has brand power because your work is ranked in the front, giving your product more trust.
Doing SEO is a matter of accumulation. Although it takes a long time to take effect, once it works, traffic will come to you continuously. The effort is put in at ordinary times. Every time you publish a work, you need to edit the copy with SEO thinking, and repeatedly emphasize the keywords most relevant to your product. When your work is popular with users, the platform will increase your search weight.
Fifth move: TikTok matrix account
When you run through the business closed loop of an account, calculate the MVP (minimum viable closed loop), calculate the cost-profit ratio, and verify the product and market, if you think that this route has been polished and can be replicated, then you can arrange matrix accounts to expand the scale.
There are two things to note about making matrix accounts.
First, you must polish and verify the closed loop before making a matrix account. If it does not run through, or the product is not tested, you need to re-test the MVP. You cannot use the matrix account as a timely help to save yourself. It is only suitable for icing on the cake.
Second, making a matrix account is not to repost the previously released video, but to classify your product track into more accurate groups of people, and then make one account for each category. For example, I have an account for magic courses. After running through the closed loop, I created a matrix account, which is divided into different groups of people: dating magic, parent-child magic, and professional stage magic. I use three accounts to do different vertical accounts for these three groups of people, which is more conducive to account labeling and transaction conversion.
I will give a systematic explanation of the applicable premise and specific operation methods of the matrix expansion model in Chapter 7 Enterprise Going Global.
The above five tricks, based on the “snowball” model, form a set of combined punches, which can help us capture TikTok’s huge traffic faster, better, and more accurately. TikTok’s traffic is growing rapidly, and we must also improve our capabilities, capture more traffic, and achieve greater commercial value.