Kuaishou, with the slogan “Record life, record you”, has focused on recording and sharing users’ lives since it transformed into a short video community in 2012. Later, with the popularization of smartphones and the decline in traffic costs, this mobile app also ushered in the spring of development.
On August 28, 2019, Xu Hanxi, head of Kuaishou’s business ecology, said at the Kuaishou Merchant Account Upgrade Conference: Kuaishou has more than 10,000 new users per day, Kuaishou Merchant Account users have exceeded 600,000, and more than 500,000 new merchant works are added every day.
In my opinion, Kuaishou’s rapid development is inseparable from its characteristics and popular variety show certification. For example, the filters and magic expressions in it are what operators who like to shoot short videos need to use, and they have certain advantages in this regard, especially in terms of variety and effect.
In addition, an important feature that distinguishes Kuaishou from other short video platforms is the development of functions. For functions, it does not focus on the number of functions, but pursues simplicity and ease of use, and actively improves functions. It is this feature that makes users happy to use Kuaishou to create, publish and promote short videos.
Take Kuaishou’s shooting function as an example. If used well, you can create high-quality videos and promote them. First, you can shoot videos with different time limits.
Second, when promoting videos on Kuaishou, in order to achieve the operational goal of becoming popular, you can set double or multiple titles. The operation is: on the video editing page, click the “More” button to display more functions; click the “Text” button to enter the “Text” page; select the title background and form, enter text, and set the first title; after completion, select the title background and form again, enter text, and set the second title. The radio frequency set in this way will display the set title in the corresponding position when playing.
Finally, if the operator wants to use short videos to promote products, it can also be set in Kuaishou. On the “Publish” page, you can see a “Personalized Settings” button. Click the button to enter the corresponding page. You can make corresponding settings by clicking the “Add Products or Stores” button, and connect products or stores when publishing videos.