How to create a good persona? Here is a methodology, which is the seven elements of persona. As long as you design around the ideas provided by the author, you can quickly find your own persona.
1. Image and personality
Image and personality refer to your appearance or quirks, and whether they can leave a memorable impression on the audience. For example, Daigula K, a dancing celebrity on Douyin, has so many young ladies who are good at dancing on Douyin. Why is she so popular? Because the memorable point she left on everyone is “a smile like first love”. You can look back at her works, and you will find that every work is smiling with teeth showing.
2. Hobbies
Your persona must be in the direction you are interested in, and you must have a certain amount of experience or experience, otherwise you will force yourself to add drama, which will definitely make others feel awkward. For example, Mala Dezi, who once gained 3.59 million fans in a week, not only has a professional cooking level, but also loves to cook for his wife. So the food account he made is better than other accounts of the same type.
3. The surrounding environment and people
This point is actually to let everyone combine the environment or people around them when thinking about the character setting. Only by recording the most authentic self in life can the operation not be tiring. There are many couples or husband and wife accounts now, which use different ways to show the scenes of life to the audience. For example, “Wenger couple” presents some things that happen between husband and wife in the form of short videos.
4. User needs
When determining your character setting, you must think about what needs your character setting meets the public. For example, Qijiu Naoye, who takes the emotional and heartwarming route, satisfies the general female yearning for the “perfect man”. As we all know, such men do not exist in this world at all, but many men nowadays are indeed irresponsible, which makes women extremely insecure. The appearance of Qijiu Naoye provides a reference for men in the relationship stage to learn and imitate, and also provides a beautiful spiritual sustenance for single women.
5. Have your own characteristics
This is relatively easy to understand. What are the differences between your personality and the same type of accounts on the market? If you just follow the trend and imitate, then your account will not have any characteristics. Instead, it will stimulate the user to compare with the original author, which is really not worth the loss.
There is a girl born after 1995 named “Xiao Huihui” on Douyin who became famous on Douyin for dancing playfully in a hot pot restaurant. After “Xiao Huihui” became popular, many people imitated her in Chinese dresses. Now everyone remembers “Xiao Huihui”, and how many people remember these imitators?
6. Your worldview
Speaking of this element, many people may be a little confused. How can the design of personality be related to values? This is really important, because everything presented under your personality is actually a kind of value. The so-called values are what you believe and insist on in your heart. Only in this way can you go on for a longer time.
For example, Li Ge, who became famous all over the country for the song “Let Me Be Your Eyes”, should have been a very popular girl with the image of a girl next door. However, she was detained for her momentary boasting, which seriously violated the core socialist values. From then on, she could no longer raise her head in the Internet celebrity world.
7. Sustainability
Sustainability refers to whether your personality is sustainable, and whether you can continuously generate content under your personality. If it is not replicable and is only a flash in the pan, users will soon forget you.
The most representative example in this regard is “Little Monk Yichan”. In the form of comics, through the dialogue between Xiao Shang and his master, he continuously conveyed many truths about life and emotions to the majority of Douyin users, which resonated with a large number of Douyin users.