1. Ingenious and interesting challenges and interactive topics
Douyin’s challenges and topics are highly interactive, and it has been trying to deliberately guide and induce Douyin users to produce interactive behaviors. Careful Douyin users will find that there are more and more accounts with serialized plots, such as “Floating Life Pawnshop”, “Ferryman”, “Time Taxi”, etc. The connection and story between each work have attracted many people to watch. For example, just after swiping, a woman was abandoned, very miserable, and the next second she changed her image immediately and became tall and noble. Isn’t it magical and unexpected?
2. Douyin, a unique music brand, frequently produces “magic songs”
When talking about Douyin, many people will label it as a “magic song maker”. This is mainly because one of the main features of Douyin short videos is that background music is provided in the videos. With the development of Douyin, many music has quickly become popular. For example, the popularity of songs such as “Seaweed Dance”, “Buddhist Girl”, “Learn to Meow”, “To Be Honest”, “Desert Camel”, “Can I”, and “Mangzhong” is largely due to their widespread use in Douyin short videos.
It is precisely because this song is widely used in Douyin short videos that many people who like to listen to music will go to other music platforms to play and download the song after being attracted by the song in Douyin. Therefore, in the “Peak List Hot Songs” of QQ Music and the “Kugou TOP500” of Kugou Music, this song also became the first in the list at the same time.
Douyin, as a collection The platform integrates collection, editing and distribution, and is very inclusive of original music. Compared with traditional music platforms, it greatly shortens the process of music production and listing, and has gradually become a platform for incubating and creating stars for talented people. If Douyin did not have those magical BGMs that linger in the ears for three days, many Douyin video works would become boring.
3. Douyin occupies “the right time, the right place, and the right people”
Of course, in addition to the first-class interface and experience, the unique recommendation algorithm and content distribution mechanism, the clever interactive settings and the brainwashing magic songs, which are the main factors that distinguish it from other short video platforms, there are some external factors that everyone has to talk about, which are what people often call the right time, the right place, and the right people.
Time: Compared with Weibo and WeChat, the medium of short video has entered a period of rapid development, and its entertainment, companionship, and sociality have been highly recognized.
According to the 2018 According to the data of “China’s Network Audiovisual Development”, as of June 2018, the scale of short video users in my country reached 594 million, accounting for 97.5% of online video users, a year-on-year increase of 106%. The proportion of short videos in the market size of the entire video content industry is rapidly expanding.
Geographical advantage: The ever-changing technology supports the development of the short video industry. Many video auxiliary tools that emerge in an endless stream have also promoted the prosperity of the industry, such as editing software such as Quick Clip, Love Clip, and Qiaoying, as well as video shooting software such as Light Camera and Beauty Camera. The powerful filter beauty function makes people more and more beautiful in the camera, more and more beautiful, and more and more confident.
Renhe: Some people say that the development of domestic short videos is following the path of foreign family life records. In foreign countries, people need to use platforms such as YouTube short videos to record their daily lives. It is richer, more infectious, and more meaningful than pictures and texts.
Previous pictures and texts allow people to understand a two-dimensional world. Now people can extend and develop themselves through Douyin. Douyin provides an interesting world. Its success may be accidental, but short videos are indeed inevitable in the development of the times.