As we all know, the core of Douyin operation is video content. Next, let’s introduce the conditions for high-quality content.
(1) Scarcity of topic. The topic here refers to the direction of the content. The scarcer your topic is, the more likely it is to attract fans’ attention. If you don’t have a team, you can ask your friends to vote on the topic of each issue to see which type of topic they are more interested in.
(2) The watchability of the script. After finalizing the topic, you will start to polish the script. In the process of writing the script, you need to think about how to make your content useful and interesting. The more value points you have, the more fans you can attract.
(3) The expressiveness of the characters. No matter how good the script is, as long as real people appear on the screen, you must pay attention to their expressiveness. Only in this way can you bring fans into your script.
(4) Ultra-high-definition picture quality. Some people’s works are not clear and bright enough. Today’s fans have a very low tolerance for video clarity. If the picture quality of the work is poor, fans will easily leave. For those who don’t have a 5D camera, you can use an Apple or Xiaomi phone with a higher pixel count. In addition, be sure to pay attention to the light brightness when shooting, so that others do not feel that the picture is too dim.
(5) Perfect post-production. High-quality content is not enough to rely on pre-production planning and shooting. You also need to have a director’s mindset to perfectly present the work through post-production. You don’t necessarily have to learn post-production editing specifically, but you need to know how to express what you want to express through post-production. If you know nothing about post-production, I recommend two software that even novices can use, one is Quick Clip and the other is Xiaoying. Both of them are full of ready-made templates, many of which can be directly applied.
If you do each of the above five points carefully, your video will definitely be popular. Having said so much, I would like to say a little more. The knowledge points I talk about are all verified. If you don’t practice, it will be difficult to shoot a popular video.