The traffic distribution of Douyin is decentralized. This decentralized algorithm gives everyone the opportunity to become popular. Why can others easily get tens of thousands of likes after posting a few works on Douyin, while you yourself have shot more than a dozen but have never received any likes? This must be because you don’t understand the operation routine behind it. Next, the author will explain to you the operation routine from 0 to 100,000 fans.
(1) Complete your own information. The more complete the better. The information includes avatar, nickname, signature, mobile phone, binding headlines, personal certification, etc. In short, the more detailed the better. Because Douyin will rate your account weight based on the completeness of your information, behavior trajectory, and the interaction ratio of your works every once in a while. The higher the rating, the higher the initial recommended playback volume will be, and naturally you will have a greater chance of gaining fans.
(2) Think clearly about your personality positioning. The clearer you think, the better. Personality is the compass of the direction of your shooting content. The clearer your account personality is and the more vertical your positioning is, the greater the possibility that you will be remembered and liked by fans, and you will not be confused during the creation process.
(3) The content you shoot should satisfy the basic desires of fans. The core motivations of human behavior are nothing more than three points: one is the pursuit of happiness; the second is to escape pain; and the third is the desire for recognition. Therefore, it is very important that the videos you shoot meet the psychological pursuits of fans. For example, novel and beautiful videos make us feel good, and fun and interesting videos make us laugh. You can always find resonance and a sense of accomplishment in Douyin.
(4) Pay attention to fan interaction and treat your fans as friends. You must learn to get along with your fans, rather than putting on a condescending attitude, and not treating your fans as leeks. Treat your fans as your friends. Fans will not only voluntarily help you forward, like, and comment, but more importantly, you can bring your fans to play together on Douyin, so that you can form your own gang and gather a group of brothers and sisters who share the same values and grow up with you. The author can empathize with this. In the author’s VIP paid guidance group, the author often disassembles Douyin’s popular cases to everyone. The relationship with the trainees is like friends. We communicate with each other. Everyone likes this atmosphere very much and actively helps introduce VIP trainees. Why is this so? Because I never acted arrogantly or considered myself an expert. Over time, we became friends.
(5) Do a good job of data operation and analysis. In addition to frequently checking the hot topics and studying your peers, you should also frequently think about and review the music, personality, positioning, clothing, style, release time, challenge categories, etc. Only through continuous thinking and iteration can you adjust the operation direction in time and increase your playback volume and fan interaction and attention ratio.
(6) Be sure to update frequently. If you want users to continue to pay attention to you, you must maintain a certain frequency of updates. You should pay close attention to those accounts with hundreds of thousands or millions of fans. They update at least one original video every day or one original video every week, and every work they release is a masterpiece. I know that most people have their own things to do, and it is really difficult to stick to it. However, since you have chosen the path of short videos, you must stick to it. After all, this is true for everything you do.
The above six points are the routines for increasing fans from 0 to 100,000. It sounds simple, but it is often the most difficult to keep doing simple things. As long as you stick to the above methods, you will definitely have your first account with 100,000 followers.