How to use the DOU+ function? Next, I will briefly explain the specific operation steps.
Step 01 Log in to the Douyin short video app, open the short video to be promoted, and click the button in the play interface.
Step 02 After the operation is completed, a dialog box will pop up in the interface. Click the “Popular” button in the dialog box.
Step 03 After the operation is completed, enter the DOU+ setting interface. DOU+ has two versions: “Quick Push Version” and “Targeted Version”. Douyin e-commerce operators only need to set up DOU+ according to their needs, #pay the corresponding amount, and then use the DOU+ function to promote their works.
What kind of content is suitable for DOU+? I believe that the following three points must be met.
(1) Your work must comply with Douyin’s community convention. Specific content requirements can be found in the community convention. If it is five black content, such as violence, pornography, weight loss, medicine, beauty, etc., it will not pass the review on DOU+.
(2) Your work must be well-made. What does it mean? It means that the works you shoot are carefully prepared by yourself. At least the picture quality of your works should be clear and the content should be interesting.
(3) The initial interaction ratio of the work recommendation is high. This is relatively easy to understand. When your work is released, as long as the account has not been demoted, it will have an initial playback volume of about 300. If the interaction ratio of likes, comments, reposts, and attention to the work is very high, then you can launch a wave of DOU+.
Here is a real case of a student who became popular on DOU+. She is a mother from Shandong and she created an account to unbox good things. Because she didn’t know how to use it, there was basically no playback volume in the early stage. Before buying my course, she was about to give up.
Later, I helped her clarify her ideas through one-on-one guidance. Now each of her works has at least 100 likes. One of the videos just released has a playback recommendation volume of more than 2,000. She told me the good news as soon as possible and sent me the background data. After reading it, I decisively asked her to invest in DOU+.
She spent a few hundred yuan in total, and Douyin finally gave her more than 5 million playback recommendations, more than 370,000 likes, and more than 2,000 people asked for the purchase link of the product in the comment area. This product alone made her truly experience what it means to make money on Douyin. In just half a month, her fans soared to more than 70,000, and her works became popular from time to time.
It was particularly exciting for her to become popular for the first time. Since she mastered the routine of investing in DOU+, she has become accustomed to becoming popular. In order to avoid people saying that I am exaggerating, I have published the Douyin account of this student. You can search “Bo Niuniu Unboxing Notes” on Douyin to learn how this ordinary Shandong mother has transformed herself and earned more than 10,000 yuan a month on Douyin while taking care of her baby.
Of course, the purpose of investing in DOU+ is to increase exposure and achieve fan retention. So if you want fans to stay, it is not enough to rely on a single video. Before launching DOU+, if you can unify the video style, build the homepage, and think about the means of attracting traffic when launching DOU+, you can achieve twice the result with half the effort. Finally, the author wants to tell you that if you are really confident in your work, you can invest in DOU+. Generally, you just spend 100 yuan for 6 hours to see how it works. If you just shoot your work casually, and the early fan interaction data is not good, I don’t recommend you to spend this money. Of course, if you have a mine at home, you just want to use DOU+ to increase your presence, it will not affect your weight anyway.