1. Recommended Goods: Contents of Douyin Grass-growing Accounts
Recommended Goods refers to Douyin Grass-growing Accounts. Many friends who play Douyin are attracted by the content of the Grass-growing Accounts, and then they can’t help but buy without much money. It stimulates your needs. Especially when many people are saying that they have started in the comment area, you need to have a good eye for product selection when you make such videos, that is, you need to know which products are popular and are products that everyone can use and afford. Before you do it, you have to think about what category of products you want to make. For example, recommend clothing, toys or daily products. In short, the more vertical the product direction you choose, the better.
When you are a Grass-growing Account, good products are the basis. No matter how good the content you shoot is, but the products you choose do not meet the needs of users, then even if more people watch the work, it will be useless. Content without sales conversion is just playing rogue. Because the purpose of making a Grass-growing Account is to make money.
There are seven principles for selecting Douyin products, namely new, strange, special, exhibition, profit, quality and high. Let’s talk about new, strange and special first. The “new” here refers to freshness, which is rare for users; “strange” refers to creativity, which makes users feel surprised; “special” refers to special, which completely subverts the inherent common sense of users.
“Exhibition” refers to the use scenario of the product that can be easily displayed with video; this is very important. When you choose a product, you should think about whether you can show its characteristics and advantages. If you can’t show it, it will be difficult to impress users.
“Profit” refers to profit. We must pursue profit maximization when we do grass-growing accounts, so when we choose products, in addition to looking at the commission of this product, we also need to look at the previous sales of this product.
In addition, it is not suitable to sell high-priced products on Douyin. As long as the purchase price exceeds 60 yuan, the sales conversion rate will be very low, which means that there will be very few people buying. Because everyone is not a fool, as long as the price is high, they will definitely go to other platforms to compare prices. If there is a real need, it will definitely be sold on other platforms, and will not choose to buy on Douyin.
“Quality” refers to quality, which is the passing line for a good product. The quality of the goods you choose must be up to standard, and you can’t pass off inferior goods as good ones. When you choose goods, you must first look at the reviews. If the reviews are relatively poor, you can’t sell them even if the commission is high. Because this is a question of a standard of being a human being, and it also directly affects the trust of users. We can’t consume the trust of Douyin users, after all, we want to do long-term business.
“High” means high-frequency and rigid-demand products. Why can Procter & Gamble stand for more than a hundred years and become the world’s largest daily consumer goods company? Because branded products such as Rejoice and Safeguard are extremely high-frequency and rigid-demand products for users. These high-frequency and rigid-demand products are often sold at low prices. Once there is a point in the product display that can poke the user, it is easy for the user to make a purchase decision.
Finally, summarize two product selection skills: First, when you choose a product, you must first refer to the data of your peers to see how their sales of such products are. There must be a reason for their good sales, and then you must quickly follow up and make differentiated content. Second, the product you choose must meet the requirements of being new, strange, and special. What does it mean? It means that the recommended products should be relatively rare in the market and feel very special. If it is something that everyone can buy on the street, then you should not recommend it.
2. Product evaluation: content that can be immediately monetized
This type refers to evaluation accounts. For example, Douyin’s top account “Dad Evaluation”, which has tens of millions of fans, selects products that fans are interested in, and mainly tests the effects, ingredients, quality and cost-effectiveness, etc., and at the same time, provides Douyin users with safe and reliable products.
Of course, we don’t have to be as professional as “Dad Evaluation”. We can choose some areas that big accounts have not yet evaluated. For example, you can evaluate online courses to see what you have gained from the course and whether the knowledge points are rich. Here I would like to remind everyone that the principle of evaluation is to maintain a neutral attitude. Through your real feelings when using it, it is good if it is good, and it is not good if it is not good. You must be objective and neutral.