Lazada is one of the largest online shopping websites in Southeast Asia. It was founded in 2012 and is headquartered in Singapore. As one of the core sites of Lazada, Lazada has a wide influence in the Southeast Asian market.
Lazada’s sites are distributed in six countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. These sites are famous for their high-end image and emphasis on brand guidance, attracting many sellers to settle in. Although the overall traffic is relatively weaker than its competitor Shopee, Lazada is still an important role in cross-border e-commerce platforms in Southeast Asia.
As an investment project of Alibaba, Lazada has established its own logistics system, LGS Global Logistics Solution, based on Alibaba’s mature e-commerce system. This solution solves the two major problems of the first and last leg for sellers, while significantly reducing freight costs.
Among Lazada sites, the Indonesian site has a population of about 262 million, making it the most populous country and one of the largest economies in Southeast Asia. Indonesia has demonstrated an astonishing development speed and has become the largest e-commerce consumer country in Southeast Asia. The site has perfect e-commerce specifications and high order conversion rates, and hot-selling categories include 3C, fashion, maternal and child, beauty and furniture.
The Philippines site is Lazada’s most popular e-commerce shopping platform in the country. As a multi-ethnic island country in Southeast Asia, the Philippines has a population of about 108 million and is one of the fastest growing economies in Asia. Lazada has gathered about 20,000 small and medium-sized enterprises in the Philippines, and hot-selling categories include 3C, maternal and child care, furniture and beauty.
The Vietnam site is the fastest growing of all Lazada sites. Vietnam is a socialist country in Asia with the advantage of a large young population, especially those aged between 15 and 34. Buyers on the Vietnam site mainly come from Hanoi and Ho Chi Minh City, and hot-selling categories include 3C, fashion, beauty, furniture and maternal and child care.
The Thailand site is an important site for Lazada in Southeast Asia, with a population of about 69 million. Thailand is famous for its unique culture and fashion trends, and 65% to 70% of online transactions are paid on delivery. Fashion products are the most popular in the site, while beauty and 3C products also have high sales performance.
Malaysia, as Lazada’s first store, currently has the largest number of sellers. Malaysia has a population of about 32.75 million, about 26 million active Internet users, and a very high mobile phone penetration rate. Although the competition is relatively large, sellers have a high consumption level and the order transaction speed is also fast. In the Malaysian site, clothing, furniture and groceries are hot-selling categories.
As an island country in Southeast Asia, Singapore has an excellent development environment in the field of e-commerce. With a complete infrastructure, a wealthy population and an Internet penetration rate of up to 84%, Singapore is considered to be one of the most mature e-commerce markets in Southeast Asia. In Lazada’s Singapore site, the consumption level is relatively high, and the hot-selling categories include 3C, clothing, beauty and furniture.
In summary, Lazada provides sellers with broad market opportunities through the comprehensive distribution of its Lazada sites. Sellers can position themselves according to their areas of expertise and market demand to maximize their benefits. Whether in Indonesia, the Philippines, Vietnam, Thailand, Malaysia or Singapore, Lazada can provide sellers with strong support and opportunities to help them succeed.